MediaPost TV + Video Insider Summit
March 7, 2022 - March 10, 2022 • Austin, Texas
On Thursday, March 10, iSpot will take the stage at MediaPost TV + Video Insider Summit to discuss the next chapter of TV measurement and the requirements for success as the shift to a multi-currency TV marketplace is entirely dependent on more innovative measurement beyond legacy methods.
iSpot will share the five key areas of measurement innovation we’re focusing on to help modernize TV currency. Attendees will learn cutting-edge ways to measure cross-screen TV ad reach and impact based on key learnings from iSpot client case studies and recent alternative currency tests with NBCUniversal.
See you in Austin!