Super Bowl Audiences & Performance: The Alternative Currency Lens

February 15, 2022

TV currency is changing in a big way leading up to the Big Game. How will it play out during TV’s biggest tentpole of the year? 

Discover how iSpot and NBCU are trailblazing a path to alternative TV currency by delivering Super Bowl advertisers a real-time view of verified audience delivery across linear, streaming and out of home channels. Explore new ways to measure cross-screen video ads and learn what it takes to stand out on Super Bowl Sunday based on iSpot’s creative assessment methodology, which measures video ad effectiveness and emotional response. You’ll hear directly from the source how industry leaders are gearing up for more modern TV measurement in a multi-currency marketplace. 

Key takeaways:

  • Learn best practices for transacting on alternative currency and measuring cross-screen video ad performance leading into the 2022-2023 Upfront cycle
  • Get an in-depth analysis of the game day ads that outperformed benchmarks based on over a decade of Super Bowl ad creative assessment
  • Receive complimentary access to iSpot’s Super Bowl VIP Ad Center and the Super Bowl LVI Final Report