Mckinsey Webinar
May 18, 2023
![](https://hub-cdn.ispot.tv/blog/wp-content/uploads/2023/05/08134545/MKT-1149-McKinsey-BLOG-POST_v-07.png)
iSpot’s CEO & Founder, Sean Muller, was invited to speak at the Getting the most from your marketing dollars: Modern media measurement for CPGs webinar hosted by Mckinsey & Company along with industry leaders from Bayer, J.M. Smucker Co. and Mediaocean. They will discuss how top CPGs optimize their media dollars through modern integrated measurement.