VAB State of TV Measurement Webinar Series
August 9, 2022
Day 2: Measurement & Currency
This foundational session tackles a question many in our industry ask: What is the difference between measurement and currency? We’ll take a deep dive through the definitions and show why each is essential for marketers looking to drive brand success and business growth.
What you’ll learn:
- What is measurement? What is currency? What is the difference between the two?
- Why each is critical in maximizing the effectiveness and efficiency of modern TV campaigns?
- How to handle the transition to modern measurement solutions?
Don’t miss this insightful session featuring Stu Schwartzapfel, SVP, Media Partnerships at iSpot, Lauren Firebaugh, Senior Director of Customer & Market Insights at SalesForce, Ben Howell, Vice President, Global Brand Media at Salesforce & Moderator: Sona Pehlivanian, VP of Addressable Campaign Management & Operations at NYI.