How Adobe Proves the Value of Cross-Screen TV Advertising

August 17, 2022Virtual Webinar

Join Danielle Nicosia, Senior Strategic TV Analyst at Adobe, and Edwin Yuen, Senior Director of Product Marketing at iSpot on August 17th at 1:00 PM ET to learn how Adobe leveraged iSpot Unified Measurement to go from CTV newcomer to cross-screen optimization leader. Register for the webinar today to get an in-depth look at how the Adobe team applies cutting-edge measurement strategies to get the most out of linear and streaming investments.

You will learn:

  • Adobe’s top tips for eliminating wasted time and ad spend
  • How to overcome common CTV challenges
  • Key strategies for optimizing cross-screen campaigns, from the creative level down to individual networks/publishers