Advertising Week NYC
October 5, 2026 - October 8, 2026 • NYC
Join iSpot at Advertising Week NYC, where the industry’s biggest ideas, challenges, and opportunities come to life. Hear from leading voices, explore what’s next in advertising, and gain insights to help shape what comes next.
Explore iSpot’s sessions with other industry leaders throughout the week:
When: Monday, October 5th, 2026 @ 11:10 AM EST
Where: Innovation Stage
From Storytelling to Outcomes: Mattress Firm’s Data-Driven TV Creative Strategy
For years, retail TV and video advertising relied heavily on a simple formula: prioritize storytelling and hope it drives foot traffic. Today, the conversation has fundamentally shifted. While entertainment captures eyeballs, true ROAS optimization requires an intentional, data-driven creative infrastructure that maps directly to real-world business outcomes.
Join us for an exclusive fireside chat with Mattress Firm CMO, Tom Murray, and iSpot President and CRO, Julie Van Ullen, as they pull back the curtain on how a leading national retailer transformed its video strategy to maximize revenue and traffic. Together, they will explore how Mattress Firm leveraged iSpot data as a diagnostic anchor to build a highly effective, problem-solution creative framework.
When: Monday, October 5th at 12:10pm
Where: Tech Stage
How Sports Fan Emotion Drives Measurable Business Outcomes
Sports is the most emotionally driven media in the world, and how fans feel shapes how they act. Beyond face paint and TV ratings, what does that emotion mean for brands? In this session, executives at the forefront of sports media and measurement reveal new insights quantifying its impact on brand outcomes and share strategies for turning fan emotion into stronger media performance.
Speakers:
- Gina Waldhorn- SVP Marketing and Advertising at Genius Sports (Moderator)
- Stuart Schwartzapfel- EVP Media Partnerships at iSpot
- Doug Buser – VP of Sports and Entertainment at Rocket Mortgage
When: Tuesday, October 6th at 1:10 pm
Where: Brand Innovators Summit @ Paramount HQ
Reverse Panel: The Battle for Attention
Consumers are more dispersed than ever, with attention spread across streaming platforms, social channels, digital ecosystems and emerging media spaces. This panel will explore how marketers are rethinking media strategies to navigate complexity, optimize investment and reach audiences with greater precision and impact. Hear how leading brands are balancing data, creativity and innovation to build media plans that deliver in an increasingly fragmented landscape.
Speakers:
- Lauri Baker, Senior Vice President of Partnerships, KERV.ai
- Jonathan Frohlinger, Founder and Chief Executive Officer, Big Happy
- Trip Malone, Regional Vice President, Brand Sales East, iSpot
- Jennifer Peters, Director of DTC, Martech, + Digital Compliance, OLLY
- Moderated by: James Monderine, Director of Media, Zillow Group