VAB: Measurement Innovations Series

March 30, 2022 - March 30, 2022

The VAB Measurement Innovations Series aims to provide real-world examples of how brands are successfully adding new ways of measuring their video campaigns to more effectively gauge success.

iSpot is excited to take the virtual stage with DriveTime, on Wednesday, March 30th from 2:00 – 2:30 pm EST, to ​​unveil how to optimize frequency and conversions to boost ROAS.

While many brands still approach TV with pay and pray tactics, DriveTime takes a very different data-driven approach. In our session, learn how the DriveTime team has evolved their TV strategy over the last few years, using advanced data and measurement to make the channel perform as efficiently as possible. Explore new ways to optimize TV frequency and conversions by determining optimal spend levels before diminishing returns. Then, hear what’s next for the DriveTime team as they invest more in streaming and true cross-platform measurement.