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ANA Data, Analytics and Measurement Conference

August 21, 2023 - August 23, 2023Chicago

Discover how Molson Coors optimizes TV ad performance and unlocks cross-channel impact with iSpot at ANA’s Data, Analytics, and Measurement conference in Chicago on Tuesday, August 22 @ 9:00 – 9:20 am CT.

Join Brad Feinberg, VP of Media & Consumer Engagement at Molson Coors, and Steve Murtos, SVP of Brand Partnerships at iSpot, as they discuss how Molson Coors incorporated iSpot’s near real-time Integrated User Level Data (IULD) into their MTA strategy. Learn how this optimization has allowed them to gain visibility into cross-channel impact while tracking essential KPIs such as incremental reach, return on ad spend (ROAS), sales lift, and overall marketing effectiveness.

Don’t miss this exclusive opportunity to learn from industry experts and unlock the potential of multi-touch attribution for your brand.