Adweek Convergent TV Summit East

April 27, 2022 - April 28, 2022Ogilvy @ 636 11th Ave, NYC

The TV industry is in the midst of unprecedented change as audiences increasingly gravitate from linear to streaming. 2022 promises even more seismic shifts, with at least one mega-merger on the horizon and media companies spending more money than ever before to maintain their slice of the streaming pie—while marketers search for new methods of reaching consumers in this brave new convergent TV world.

iSpot is excited to unveil innovative approaches to future-proof your cross-screen TV ad measurement strategy with leading brands, Angi and DriveTime. We’re looking forward to bringing these important topics to the Adweek stage in New York City – see you at iSpot’s sessions, in-person or virtually!

  • Wednesday April 27 @ 2:55 PM EST: From Currency to Cross-Screen: Navigating Modern TV Ad Measurement (Sean Muller, Founder and CEO, and Diana Boyles, VP of Marketing, Angi)
  • Thursday April 28 @ 11:45 AM EST: Data-Driven TV: Optimizing Frequency and Conversions to Boost ROAS (Frank Lucier, SVP Customer Success, with Patrick Littler, VP of Retail Strategy & Analytics, DriveTime and Antonio Domenzain, Director of Marketing Analytics, DriveTime)