MediaPost Brand Insider Summit: Pharma & Health
July 21, 2025 - July 24, 2025 • Skytop, PA
Join us at the scenic Skytop Lodge in the Pocono Mountains for MediaPost’s Brand Insider Summit: Pharma & Health — where the industry’s top marketers will come together to address the most pressing challenges in healthcare today. From advancing women’s health to navigating market access and leveraging automation and analytics for faster, smarter decision-making, this summit is designed to spark actionable insights and real-world solutions.
ROI for Rx: Smarter Pharma Ad Strategies
Pharma brands are spending big on TV, over $2.89B in H1 2025, making up 6.02% of total TV ad impressions. With viewer habits rapidly shifting to streaming, advertisers are moving cross-platform—unlocking broader reach and the precision of digital.
Join Sandy Glickman, Senior Account Executive, Brand Partnerships at iSpot on July 22nd at 12:45pm EST, for an insight-packed session on how leading pharmaceutical advertisers are using real-time measurement to optimize ROI across creative, audience, and outcomes. Discover key takeaways on how brands are blending linear and streaming, which creative strategies drive impact, and how outcome data powers smarter decisions and measurable results.