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Adweek Webinar with Cox Automotive: Driving a Successful Video Ad Testing Program

July 25, 2023

Creating compelling, effective video ads is as much an art as it is a science. That’s why Cox Automotive (whose brands include Autotrader, Kelley Blue Book and many others) uses video ad testing at every stage of the creative process—from concept testing to final cut selection to live airing—to ensure its TV and video ads resonate with their target audiences.

Learn the brand’s creative testing secrets from Trent Thacker, Senior Director of Industry Intelligence at Cox Automotive, and Peter Daboll, Chief Strategy and Insights Officer at iSpot.tv. You’ll find out how to:

  • Ensure ads are both informative and engaging to get viewers’ attention and assist consumers in navigating the vehicle shopping and buying process
  • Target and build trust with consumers of different age groups and stakeholders including b-to-b partners
  • Discover the appropriate level of humor and other emotions to use within a creative