ANA Measurement and Analytics Conference
September 28, 2026 - September 30, 2026 • Chicago, IL
Headed to Chicago for ANA Data, Measurement and Analytics? Make sure to visit our booth and tune in to our mainstage session below:
When: Wednesday, September 30, 2026 @ 9:45 AM CT
Where: Atlantic Ballroom
Inside the Cross-Screen Media Strategy for the Farmers Insurance Rebrand
As Farmers Insurance launches an iconic brand with a bold new identity, its media and measurement strategy is evolving alongside it. In this fireside conversation, Tiffany Fudge, Director of Brand Media, and Ivan Lavazza, Head of Media Purchase & Planning, at Farmers Insurance will be joined by Maureen Williamson, Senior Director of Brand Partnerships at iSpot, to share how the team is bringing together cross-screen measurement, advanced audience insights, and media performance signals with Farmers’ own business data to build a more connected view of how media reaches audiences and drives impact.
The discussion will explore how Farmers is navigating an increasingly complex video landscape across linear TV, connected TV and digital video and how multiple data sources and measurement providers are helping inform decisions in-flight while building toward a broader, long-term understanding of marketing impact.
Speakers:
Tiffany Fudge, Director of Brand Media at Farmers Insurance
Ivan Lavazza, Head of Media Purchase & Planning at Farmers Insurance
Lindsey Dunn, SVP, Analytics at Havas Media
Maureen Williamson, Sr. Director of Brand Partnerships at iSpot