Measuring TV’s True Impact: How Wayfair Proves TV Ads Drive Business Outcomes

November 15, 2021

Unlike digital advertising, it can be very difficult to tie TV ads to business outcomes. Moreover, traditional post-campaign TV ad reports lag behind data from other channels leading to slow performance insights that stifle optimizations.

Join Lana Koretsky, Director, TV & Online Video Marketing at Wayfair and Mark Myers, EVP, Customer Success at at ARF’s Attribution & Analytics Accelerator, to learn how Wayfair overcomes these challenges by integrating real-time TV ad data into attribution models, including actionable tips for how to measure TV’s impact in the marketing mix. This webinar will take place on Monday, 11/15 at 12:20 pm EST.