Closing the Value Gap: Proving Marketing’s Impact on Business
May 28, 2026 • New York, NY
Hosted by Gain Theory in NYC, this one-day, ANA members-only conference will feature marketers presenting a wide range of measurement topics, challenges, and opportunities you won’t want to miss. Join us to elevate your measurement practice with a full day of expert-led discussions, interactive Q&A sessions, and valuable networking with peers. Don’t miss our session below:
Thursday, May 28th, 2026 | 1:00 – 1:30pm
What Does Outcome Measurement Really Mean? A Definitive Framework for TV & Video Advertisers
Outcome measurement is one of the most used—and most misunderstood—phrases in advertising today. Every vendor claims to do it. Few do it right.
After a decade of measuring TV and video outcomes for hundreds of the world’s largest advertisers, iSpot has seen what works, what doesn’t, and what quietly costs brands millions in misdirected spend. In this session, Julie Van Ullen, President & CRO at iSpot, defines outcome measurement and lays out what it takes to do it properly: from accurate cross-screen delivery and deterministic attribution to incrementality testing and long-term brand equity.
Through real-world data and case studies, Julie will bring the framework to life, showing how the right measurement foundation—one that unifies creative, audience and outcome data—changes the decisions you make and the budgets you optimize.
Speakers
- Julie Van Ullen – CRO & President