2017 Super Bowl Advertisers
The go-to place for everything you need to know about the Super Bowl 2017 advertisers. Super Bowl veterans like Budweiser, Netflix, Skittles, Snickers, and GoDaddy came back again this year and were joined by newcomers such as Wendy's, Mr. Clean, Nintendo, and more as Super Bowl LI advertisers. Find everything you need to know about the Super Bowl 2017 advertisers - including the ad buys, the agencies behind them, and the ads they aired during Super Bowl 2017. Get even more with peeks into our exclusive attention analytics revealing how the ads performed during this Super Bowl and the Super Bowls of years past. Watch the commercials in our ad center and find out how they shaped the digital conversation during the game and after.
World of Tanks (Wargaming) appeared in its first-ever Super Bowl with two 15-second spots. The spots, 'Real Awful Moms' and 'Teensy House Buyers' appeared together during the first quarter of the Big Game. The ads came from agency Mekanism and were spoofs of reality shows such ... more
Columbia Pictures aired one 30-second ad in Super Bowl 51 promoting its film, "Life," a sci-fi thriller starring Jake Gyllenhaal, Rebecca Ferguson and Ryan Reynolds. The film explores the story of a six-member crew aboard the International Space Station as they search ... more
McDonald's aired one 30-second ad, 'Iconic' in the Super Bowl 51 pre-game.
Insurance company, Aflac, aired one 30-second commercial during the Super Bowl 2017 pre-game. The commercial, 'Surgery,' featured the brand's iconic mascot, Aflac Duck.
Pizza Hut aired a 30-second commercial during Super Bowl LI. The ad was titled 'Oh My' and featured George Takei.
Marvel aired one 30-second trailer for their upcoming movie, "Guardians of the Galaxy Vol. 2."
Advil's 15-second commercial, 'What Bad Back?' aired during the Super Bowl LI pre-game. Last year, the pain relief medication brand aired one 30-second spot, which highlighted the incredible things people can do with Advil. The ad landed 68th place on game-day by earned digital ... more
American video game publisher, Bethesda Softworks, advertised during the Super Bowl LI pre-game with one 30 second commercial. The ad, 'Fire and Ice' promoted the promoted the June launch of The Elder Scrolls III: Morrowind. The brand is publisher of popular video games such as ... more
American Petroleum Institute aired one 30-second commercial during the first quarter of Super Bowl 51. The ad took the 79th standing as the most engaging commercial of Game Day.
AirBNB aired one 30-second commercial during the 1st quarter of Super Bowl 51. The spot, 'We Accept,' took the number seventh place for the most engaging commercial of game day and took 3.83% of all online Super Bowl conversations during the game. The ad was reportedly ... more
Twentieth Century Fox aired two movie trailers for their upcoming films 'A Cure for Wellness' and 'Logan' during the 2017 Super Bowl.
Luxury Italian car manufacturer, Alfa Romeo, aired three ads throughout the 2017 Super Bowl. The ads, 'Riding Dragons,' 'Dear Predictable,' and 'Mozzafiato' aired during the 2nd, 3rd, and 4th quarter of the Big Game. 'Riding Dragons' was ranked as the 59th most engaging ad of ... more
Amazon Echo aired three 10-second commercials during the Big Game. The ads, 'Alexa Moments: Buster,' 'Alexa Moments: Finger Lick' and 'Alexa Moments: My Girl' all aired during the 4th quarter. Of the Amazon Echo ads, 'Buster,' featuring a rambunctious Boston Terrier, took the ... more
Turkish Airlines aired a 30-second commercial during Super Bowl 2017. The ad, 'Wonder,' featured Morgan Freeman.
FX Network ran several show promos throughout the Super Bowl. The network advertised their show 'Legion' four times and 'Feud' twice throughout the Big Game.
AMC advertised during the 2017 Super Bowl with a 15-second tv promo. In the promo, the network announced the end of the football season and the return of the horror drama tv series, The Walking Dead. The promo landed the number 56 spot of the most engaging commercials of Super ... more
Michelin will be making its first in-game Super Bowl appearance with one 30-second ad titled 'I Need You.' In the ad, a father who returns home to learn his wife is pregnant, a woman makes her way to comfort her friend after a breakup, a mother leaves work to see her homesick ... more
Hulu will be airing one 30-second ad for its upcoming original series "The Handmaid's Tale" in Super Bowl 2017. The series is based on the 1985 novel by Margaret Atwood about a dystopian world where women have lost all rights. The ad will air in the second quarter of ... more
Universal Pictures returned as a Super Bowl advertiser with its 'The Fate of the Furious' movie trailer. The film is the eighth installment of the Fast and the Furious franchise. During last year's Super Bowl, Universal Pictures advertised the fifth installment of the Jason ... more
Walt Disney Pictures returned to the Super Bowl to advertise the fifth installment in the Pirates of the Caribbean film series, 'Pirates of the Caribbean: Dead Men Tell No Tales.' The 45-second spot aired during the second quarter of the Big Game and featured the song 'Ain't No ... more
National Geographic airied one 45-second ad in Super Bowl LI right after the halftime show. The commercial, 'Bad Romance,' advertises the network's new series about Albert Einstein, "Genius," and comes from McCann New York.
Netflix's ‘Stranger Things’ was the most engaging ad of Super Bowl 51, earning 12.64% of the Digital Share of Voice across all Super Bowl ads. While earning less views than other ads, the spot’s airing was enough to spark over 596.7 million Social Impressions ... more
The NFL is bringing back the babies in its Super Bowl 2017 spot, 'Super Bowl Baby Legends.' The 30-second commercial comes from Grey, New York and shows toddler versions of some famous football stars like Michael Irvin, Vince Lombardi, Marshawn Lynch and more. Last year's spot ... more
Coca-Cola aired two commercials in Super Bowl LI, but in an unprecedented move, the cola company ran two older ads that had already aired on television. 'Together is Beautiful' and 'Love Story,' which took the number 9 and 21 ranking as the most engaging commercial of game day. ... more
Sprite participated in the Big Game with a previously aired 30-second commercial.
H&R Block is returning to the Big Game with one 60-second spot in Super Bowl 2017. The commercial will be coming from agency Fallon and will star the brand's spokesman, Jon Hamm.
Machine Zone will be returning to the Super Bowl for the second year in a row advertising its "Mobile Strike" video game, and the third year in a row as a Super Bowl advertiser. The ad is said to come from agency 215McCann. Last year, the brand aired one 30-second ad ... more
Video game company, Nintendo, aired its first ever Super Bowl commercial during the fourth quarter of the Big Game. The 30-second spot, 'Believer,' featured the brand's new gaming console, 'The Switch' and the game 'Legend of Zelda: Breath of the Wild,' both of which are ... more
Google's coming to Super Bowl LI with one ad for its voice command virtual assistant device, Home. This will mark the first time it has advertised Home in the Big Game. Details about the creative of the commercial or the agency behind it have not yet been released.
King's Hawaiian is making its first Big Game debut with a 30-second commercial during the first ad spot of the fourth quarter of Super Bowl 2017. The spot, 'False Cabinet,' features a father, who hides the King's Hawaiian rolls and a child who uncovers his father's crafty King's ... more
KFC is debuting its first official in-game Super Bowl commercial during the fourth quarter of the Big Game with a 15-second spot. The ad, titled 'Colonel vs. Colonel' features Billy Zane as the Colonel who loves gold so much, he’ll put it on his legs, thighs, and tenders. ... more
Wendy's took its "Fresh, Never Frozen" messaging to Super Bowl 2017, which marked its first time advertising in the Big Game. In its 30-second spot, 'Cold Storage,' the fast food restaurant encouraged viewers to not "Settle for frozen beef" by showing how the ... more
Ford Motor Co. made its Big Game comeback for the first time in three years. The brand aired a 90-second commercial, titled 'Go Further,' during the first quarter of Super Bowl 51. 'Go Further' featured a song by Nina Simone. Ford's 2014 Super Bowl Spot, 'Nearly Double' featured ... more
Paramount Pictures will be airing in Super Bowl 2017 advertising its upcoming films: Baywatch, Transformers: The Last Knight, and Ghost in the Shell. While the Baywatch ad won't be shared until the Super Bowl, the 'Transformers: The Last Knight' and 'Ghost in the Shell' trailers ... more
Wonderful Pistachios cracked onto the Super Bowl 51 advertising scene after a three-year hiatus, with the 15-second commercial, 'Treadmill.' The ad aired during the second quarter of the game and featured the brand's mascot, Ernie the Elephant, who is voiced by WWE Superstar ... more
FIJI Water made its Big Game debut during the 3rd quarter of Super Bowl 51. The 15-second ad titled 'Nature's Gift.' The ad has previously aired on TV, starting in 2016. The ad was created by the Wonderful Agency, the brand's in-house agency.
Sprint will be returning to the Super Bowl with one 30-second commercial. The 30-second ad, 'No Need For Extreme Measures' is coming from agency Droga5 and is set to air in the game's second quarter. In the ad, a father pushes his SUV over a cliff as a means to fake his death ... more
T-Mobile returned to the Super Bowl for the fourth year in a row with four celebrity filled commercials. Celebrities and T-Mobile’s new product, One, may have been the only things the brand’s creatives had in common. Two of the ads featured Kristen Schaal in NSFW, 50 ... more
Tide will air a commercial featuring New England Patriots tight end Rob Gronkowski and 'Arrested Development' actor Jeffrey Tambor during Super Bowl 2017. The 37-second teaser, 'Gronk’s Cleaners Discount,' features Rob Gronkowski as a dry cleaner attendant, who hand's over ... more
It's A 10 Haircare will be making its first Big Game appearance during the third quarter of Super Bowl 2017 with a 30-second ad. The brand will be the first privately owned professional hair care company to air a Super Bowl ad. The spot will be directed by Bryan Buckley and ... more
PepsiCo announced it's new premium bottled water brand, Lifewtr, will run a 30-second ad during Super Bowl 2017. It will be the brand's Big Game debut. The commercial 'Inspiration Drops' features John Legend's song 'Love Me Now' and the tagline "Art makes life ... more
Squarespace is set to have two commercials air in its fourth consecutive Super Bowl. The web services brand will advertise with a 60-second commercial during the pre-game and a 30-second commercial during the first-half of the Big Game. The 60-second ad, 'Who Is ... more
Video game company TOP GAMES INC. will be making its first Big Game appearance during Super Bowl 2017 with one 30-second ad handled by ad agency Butler, Shine, Stern & Partners. The spot will promote a new mobile strategy game and is set to air during the third quarter.
Laundry detergent brand Persil ProClean will be making its second Big Game appearance in Super Bowl 2017. Persil ProClean released a "To be continued..." teaser, titled 'A Certain Science Guy Makes a Mess.' In the teaser, Peter Hermann renews his role as the dashing ... more
Bai aired one 30-second ad during the second quarter of Super Bowl 2017. The brand's commercial, 'Bye, Bye, Bye' starred Justin Timberlake and Christopher Walken and featured N'Sync's song 'Bye Bye Bye.' The ad was the 15th most engaging commercial of game day. The beverage ... more
Bud Light advertised in Super Bowl 2017, but with a new approach. The beer brewer aired one 60-second commercial with its new tagline 'Famous Among Friends' and revived the original party animal, bull terrier Spuds MacKenzie, as a ghost whose soul can’t rest when friends ... more
Budweiser returned to the Super Bowl and although they didn’t feature their traditional Clydesdales, the brand did celebrate their 141 years of business with a 60-second commercial. 'Born the Hard Way' showed the story of Budweiser's founder, Adolphus Busch, and his ... more
Michelob Ultra will be coming back to the Super Bowl with one 30-second commercial from FCB Chicago. The 'Our Bar' ad features fitness enthusiasts such as Crossfitters, cyclists, and runners working hard at their sport and then enjoying Michelob Ultra, as it is only 95 calories ... more
Hyundai is following up on its highly successful Super Bowl 50 run with a 90-second documentary-style ad in Super Bowl 2017. The commercial will be filmed during the game and air in the slot right after. Last year, Hyundai's two 30-second spots featuring Kevin Hart and Ryan ... more
Pepsi returns as the Super Bowl Halftime Show title sponsor for the fifth year running. The 2017 Pepsi Zero Sugar Super Bowl LI Halftime Show will feature Grammy Award winner Lady Gaga. Pepsi has already begun releasing a several series of teasers ahead of the game, including a ... more
84 Lumber made its Big Game debut in Super Bowl 2017. The Pennsylvania-based construction materials company’s 90-second ad was one of this year’s most popular social issue themed ads and featured the story of a young girl and her family’s immigration to ... more
Buick returned to the Super Bowl for the second year running with a 60-second ad from EngageM-1. The ad, 'Game,' featured Cam Newton and Miranda Kerr at a pee wee football game and aired during the 2nd quarter. 'Game' was one of the most popular pre-releases and went on to be ... more
Intel will be airing one 30-second commercial starring Patriots quarterback Tom Brady in Super Bowl 2017. The tech company has already released a teaser for the spot, 'Brady Everyday,' showing how Intel's 360 replay technology can be used. The ad comes from agency mcgarrybowen.
Lexus will be airing one 30-second commercial during the second quarter of Super Bowl 2017 for its new LS and LC vehicles. The teaser 'Man & Machine' features actress Minnie Driver as the new voice of the brand and will be coming from the ad agency Team One. Lil Buck is also ... more
Automaker Mercedes-Benz will be returning to the Super Bowl with an ad from its lead agency Merkley & Partners. The ad 'Easy Driver' is the first Super Bowl ad to be directed by the Coen brothers, whose film credits include 'No Country for Old Men,' 'Fargo,' and 'The Big ... more
Mr. Clean took a seductive approach to Super Bowl advertising with its first-ever Big Game appearance. The cleaning brand’s 30-second commercial, 'Cleaner of Your Dreams,' featured a revamped Mr. Clean ready to tackle the dirty work. The ad was released prior to the Super ... more
Febreze freshen up the Super Bowl 2017 lineup with one 30-second commercial during the second quarter of the game. The spot 'Halftime Bathroom Break is Coming' asked "Is your bathroom ready?" for the much-needed bathroom break during the "few precious moments ... more
Audi returned to the Big Game with a 60-second commercial during the 3rd quarter of Super Bowl 2017. The spot, 'Daughter' was one of the politically charged ads of Super Bowl LI, a tactic that paid off for the brand. ‘Daughter’ was one of the most engaging ... more
Returning Super Bowl advertiser, Honda, will be coming back with one ad promoting its redesigned 2017 Honda CR-V from its agency of record, RPA. The 60-second ad, 'Yearbooks' is set to air during the game’s second quarter. The ad features a celebrity-filled yearbook, with ... more
TurboTax will be returning to the Super Bowl for the fourth year in a row with one 45-second spot from Wieden+Kennedy. The commercial is a part of a new campaign called 'Relax There's Turbo Tax.' A teaser, 'Humpty Fall,' has been released ahead of the game. 'Humpty Fall' is ... more
Super Bowl veteran, GoDaddy, will be advertising in Super Bowl 2017 with one 30-second commercial from Bullish. The ad, 'The Internet Wants You,' encourages viewers to share their interests with the Internet, via GoDaddy, because it "loves what you are doing." GoDaddy ... more
Wix.com aired one 30-second commercial, 'Chez Felix' during the 4th quarter of Super Bowl 2017. Previous to the Big Game, the brand released a teaser, titled 'Make Your Own Website.' There was also a 48-second and 71-second extended version of the spot, both titled 'Chez Felix,' ... more
Skittles returned for its third year as a Super Bowl advertiser during the first quarter of the Big Game. The candy brand continued with its popular 'Taste the Rainbow' campaign for their Super Bowl 2017 spot 'Romance', but moved forward in the campaign with a new agency: ... more
Busch Beer made its Big Game debut at Super Bowl 2017 with one ad from agency Deutsch New York. The ad, 'BUSCHHHHH' features a plaid-wearing mountain man along a rocky stream enjoying a cold, crisp Busch beer and the iconic 'BUSCHHHHH' sound that comes along with it. Busch's ... more
Avocados From Mexico returned to the first quarter of the Big Game after a successful two-year run. The brand's 30-second commercial for Super Bowl 2017 featured Jon Lovitz and came from agency, GSD&M. The ad took the title as the 24th most engaging game day commercial. Last ... more
Kia returned to the Super Bowl for its eighth straight year with an ad from David & Goliath, its agency of record since 2000. The ad 'Hero's Journey' featured Melissa McCarthy as an eco-warrior, on a journey to protect the whales, icecaps, trees and rhinos. It appeared ... more
Snickers will be coming back to the Super Bowl for the third year in a row with one 30-second commercial titled 'Curtains' from agency BBDO. The brand released several teasers for the spot, including one announcing that the ad will feature Adam Driver, a showdown, stunt horses, ... more
Auto accessories maker WeatherTech aired one 30-second ad in Super Bowl 2017, marking its third consecutive year as a Super Bowl advertiser. A teaser, 'Tech Team' was released prior to the game and featured a woman suiting up in WeatherTech gear, which prominently displayed the ... more