2017 Super Bowl Advertisers

The go-to place for everything you need to know about this year’s Super Bowl advertisers. Wix, Snickers, and Pepsi are back again this year, and a few advertisers have already released their ads ahead of the game. They will compete for attention way beyond the last play, so get the latest on all the Super Bowl advertisers, the buys, and the agencies behind them. Get even more with peeks into our exclusive attention analytics revealing how they are performing in this Super Bowl and in past ones.

Squarespace

Squarespace is set to advertise in its fourth consecutive Super Bowl with a 30-second ad from its agency John X Hannes. The ad will feature John Malkovick. In 2016, Squarespace aired one 30-second ad from Anomoly. The ad starred "Key and Peele" comedians, Keegan ... more

One 30 second
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John X Hannes
Agency

TOP GAMES INC.

Video game company TOP GAMES INC. will be making its first Big Game appearance during Super Bowl 2017 with one 30-second ad handled by ad agency Butler, Shine, Stern & Partners. The spot will promote a new mobile strategy game and is set to air during the third quarter.

One 30 Second
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Butler, Shine, Stern & Partners
Agency

Persil ProClean

Laundry detergent brand Persil ProClean will be making its second Big Game appearance in Super Bowl 2017. Last year, the brand had one 15-second ad starring the brand's spokesman, "The Professional," played by actor Peter Hermann.

TBD
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Bai

Bai will be airing one 30-second ad starring Justin Timberlake in Super Bowl 2017. The beverage company aired a regional spot in Super Bowl 50, but this will mark its first national spot in the Big Game.

One 30 Second
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Bud Light

Bud Light will be advertising in Super Bowl 2017, but with a new approach. The beer brewer is set to air one 60-second commercial with its new tagline "Famous Among Friends." This a very different direction from Super Bowl 50's politically themed "The Bud Light ... more

One 60 second
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Budweiser

Budweiser, a staple of Super Bowl advertising, is set to air one 60-second commercial in Super Bowl 2017. Coming from ad agency Anomaly, the ad is said to cover the story of Budweiser's founder, Adolphus Busch. Last year, the beer brewer aired two ads: one featuring British ... more

One 60 second
Buy Details
Anomaly
Agency

Michelob

Michelob Ultra will be coming back to the Super Bowl with one 30-second commercial from FCB Chicago. The brewer is sticking with its "Brewed for Those Who Go the Extra Mile" campaign, which earned it 63rd place in our overall digital engagement rankings in Super Bowl ... more

One 30 second
Buy Details
FCB Chicago
Agency

Hyundai

Hyundai is following up on its highly successful Super Bowl 50 run with a 90-second documentary-style ad in Super Bowl 2017. The commercial will be filmed during the game and air in the slot right after. Last year, Hyundai's two 30-second spots featuring Kevin Hart and Ryan ... more

One 90 second
Buy Details
Innocean Worldwide
Agency

Pepsi

Pepsi returns as the Super Bowl Halftime Show title sponsor for the fifth year running. The 2017 Pepsi Zero Sugar Super Bowl LI Halftime Show will feature Grammy Award winner Lady Gaga. Pepsi has already begun releasing a series of teasers ahead of the game in partnership with ... more

84 Lumber

84 Lumber, a Pennsylvania-based construction materials company, will be making its Big Game debut in Super Bowl 2017 with one 90-second ad coming from ad agency Brunner.

One 90 second
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Brunner, Inc.
Agency

Buick

Buick will return to the Super Bowl for the second year running with one 30-second ad from EngageM-1. The Super Bowl 2017 spot will be a part of the brand's "That's Not a Buick" campaign. Last year's Big Game ad promoted its Cascada convertible and starred actress ... more

One 30 second
Buy Details
Engage M-1
Agency

Intel

Intel will be airing one 30-second commercial starring Patriots quarterback Tom Brady in Super Bowl 2017. The tech company has already pre-released a teaser for the spot, 'Brady Everyday,' showing how Intel's 360 replay technology can be used. The ad comes from agency ... more

One 30 second
Buy Details
mcgarrybowen
Agency

Lexus

Lexus will be airing one 30 second commercial during the second quarter of Super Bowl 2017 for its new LS and LC vehicles. The ad "Man & Machine" features actress Minnie Driver as the new voice of the brand and will be coming from the ad agency Team One. Lil Buck ... more

One 30 second
Buy Details
Team One Advertising
Agency

Mercedes-Benz

Automaker Mercedes-Benz will be returning to the Super Bowl with an ad from its lead agency Merkley and Partners.

Merkley + Partners
Agency

Mr. Clean

Mr. Clean is coming to the Super Bowl for the very first time. The cleaning brand will air one 30-second commercial in the third quarter of Super Bowl 2017. A teaser for the ad 'Get Dirty' has already been released. The ad is coming from Leo Burnett Toronto.

One 30 second
Buy Details
Leo Burnett Toronto
Agency

Febreze

Febreze has confirmed that it will be making its Big Game debut at Super Bowl 2017. The fabric freshener will be airing one 30-second commercial in the second quarter of the game. The creative will be handled by Grey NY.

One 30 second
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Grey NY
Agency

Audi

Audi will be returning to the big game with one commercial for Super Bowl 2017. The ad will be coming from agency Venables Bell & Partners who were responsible for their 2016 Super Bowl commercial, "Commander." The Super Bowl 50 spot featured a retired astronaut ... more

Venables Bell & Partners
Agency

Honda

Returning Super Bowl advertiser, Honda, will be coming back with one ad promoting its redesigned 2017 Honda CR-V from its agency of record, RPA. Last year's 60-second spot advertising its 2017 Ridgeline truck was also created by RPA and featured a field of sheep singing Queen's ... more

RPA
Agency

TurboTax

TurboTax will be returning to the Super Bowl for the fourth year in a row with one 45-second spot from Wieden+Kennedy. The commercial is a part of a new campaign called "Relax There's Turbo Tax." Their 2016 Super Bowl ad, "Never a Sellout," was part of a ... more

One 45 second
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Wieden+Kennedy
Agency

GoDaddy

Super Bowl veteran, GoDaddy, has confirmed that it will be advertising in Super Bowl 2017 with one 30-second commercial from Bullish. The web hosting company has appeared in eleven Super Bowls so far, with 2017 marking its twelfth appearance. They did, however, sit out Super ... more

One 30 second
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Bullish
Agency

GNC

GNC will be airing its first-ever Super Bowl commercial. The 2017 Super Bowl spot will be a part of a larger marketing effort to re-brand the company and will be coming from the agency Bullish.

One 30 second
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Bullish
Agency

Wix.com

Wix.com is set to air one 30-second commercial in Super Bowl 2017. This will be the brand's third consecutive Super Bowl appearance. Last year, the web development company aired an animated ad from DreamWorks Animation featuring the characters from "Kung Fu Panda 3" ... more

One 30 second
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Skittles

Skittles will be returning for its third year as a Super Bowl advertiser. The candy brand will be sticking with its popular "Taste the Rainbow" campaign for Super Bowl 2017, but this time with a new agency: adam&eveDDB. Last year, Skittles had one 30-second spot ... more

adam&eveDDB
Agency

Busch Beer

Busch Beer will be making its Big Game debut at Super Bowl 2017 with one ad from agency Deutsch New York.

One 30 second
Buy Details
Deutsch New York
Agency

Avocados From Mexico

Avocados From Mexico will return to the big game after a successful two-year run with one 30-second commercial for Super Bowl 2017 from GSD&M. The brand has already released a teaser for the ad, '#AvoSecrets' starring Jon Lovitz. Last year, the brand aired one 30-second ad ... more

One 30 second
Buy Details
GSD&M
Agency

Kia

Kia will return to the Super Bowl for its eighth straight year with an ad from David & Goliath, its agency of record since 2000. The brand has already released a teaser for the ad, 'Run', featuring Melissa McCarthy. Last year's 60-second spot, "Walken Closet," ... more

One 15 second
Buy Details
David & Goliath
Agency

Snickers

Snickers will be coming back to the Super Bowl for the third year in a row with one 30-second commercial from BBDO. Last year, the Mars brand brought back its "You're Not You When You're Hungry" campaign, this time featuring Hollywood icon Marilyn Monroe and actor ... more

One 30 second
Buy Details
BBDO
Agency

WeatherTech

Auto accessories maker WeatherTech will be airing one 30-second ad in Super Bowl 2017, marking its third consecutive year as a Super Bowl advertiser. The creative for the ad will be handled by agency Pinnacle Advertising. WeatherTech's 2016 spot, "Resources," took 58th ... more

One 30 second
Buy Details
Pinnacle Advertising
Agency