Super Bowl LVIII Creative Analysis

Brands pushed the creativity envelope at Super Bowl LVIII, investing massive media and production budgets to captivate TV’s biggest audience. An array of effective creative strategies stole the spotlight.

What made the winning ads stand out from the rest? 

Dive deep into a comprehensive analysis of all 66 brand spots from Super Bowl LVIII, including a close look at how each of the 5 most likeable Super Bowl LVI ads performed on brand impact KPIs such as brand recognition, purchase intent and emotional resonance.

Key Insights Include:

• The effectiveness behind Super Bowl LVIII ad themes including rookie vs. veteran Big Game advertisers, performance among female viewers and AI-related spots. 
• Best practices to effectively land humor, maximize celebrity impact and boost brand recall.
• Industry and emotional trends from 15 years of measuring Super Bowl creative impact.