Mr. Clean Super Bowl Commercials
Mr. Clean took a seductive approach to Super Bowl advertising with its first-ever Big Game appearance. The cleaning brand’s 30-second commercial, 'Cleaner of Your Dreams,' featured a revamped Mr. Clean ready to tackle the dirty work. The ad was released prior to the Super Bowl and went into game day as one of the most engaging pre-released commercials. It continued its pre-game momentum as it aired during the third quarter of the Big Game, and ended up garnering 193,868 social actions and 7.66% Digital Share of Voice of all Super Bowl commercials. The ad was popular across all demographics but was particularly a hit with women, aged 35-54.