Top 2017 Super Bowl Commercials

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While the players competed on the field, brands like Budweiser, Wix.com, T-Mobile, and Netflix spent millions of dollars in TV advertising to compete for the attention of Super Bowl viewers. Don’t drop the ball -- catch up on the 2017 Super Bowl commercials and see if your favorite ad was one that drove the highest digital activity throughout the game. Netflix and Budweiser both topped the list with online activity in that double digitals, but Mr. Clean and Justin Bieber made an appearance to represent the top four most digitally engaging ads.

Super Bowl LI had more advertisers than any other Super Bowl of the last four years and ad spend reached a record high, with an estimated $493 million spent on game day. An increase in Total Online Views and Social Impressions coincided with a large number of brands waiting until game day or just before to release their ads, breaking away from the airing early strategy of the past few years.

#1

Netflix Super Bowl 2017 TV Spot, 'Stranger Things Season Two: 1984'

12.73% Online Activity
5,064,383 Online Views
444,418 Social Actions
$5,330,097 Est. TV Spend
#2

Budweiser Super Bowl 2017 TV Spot, 'Born the Hard Way'

11.40% Online Activity
9,103,792 Online Views
168,994 Social Actions
$9,803,567 Est. TV Spend
#3

Mr. Clean Super Bowl 2017 TV Spot, 'Cleaner of Your Dreams'

7.64% Online Activity
4,743,363 Online Views
193,868 Social Actions
$5,300,000 Est. TV Spend
#4

T-Mobile One Super Bowl 2017 TV Spot, '#UnlimitedMoves' Feat. Justin Bieber

6.03% Online Activity
2,539,836 Online Views
125,060 Social Actions
$10,060,194 Est. TV Spend
#5

84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'

5.64% Online Activity
3,059,588 Online Views
116,071 Social Actions
$15,090,290 Est. TV Spend
#6

Audi S5 Super Bowl 2017 TV Spot, 'Daughter'

5.34% Online Activity
1,851,525 Online Views
130,086 Social Actions
$10,460,194 Est. TV Spend
#7

Airbnb Super Bowl 2017 TV Spot, 'We Accept'

3.85% Online Activity
3,766,766 Online Views
90,122 Social Actions
$5,330,097 Est. TV Spend
#8

Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy

3.19% Online Activity
2,404,918 Online Views
24,823 Social Actions
$10,400,000 Est. TV Spend
#9

Buick Super Bowl 2017 TV Spot, 'Not So Pee Wee Football' Feat. Cam Newton

2.67% Online Activity
1,499,448 Online Views
41,500 Social Actions
$10,461,545 Est. TV Spend
#10

Pirates of the Caribbean: Dead Men Tell No Tales Super Bowl 2017

2.60% Online Activity
7,486,995 Online Views
71,665 Social Actions
$7,950,000 Est. TV Spend

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