Top 2017 Super Bowl Commercials
While the players competed on the field, brands like Budweiser, Wix.com, T-Mobile, and Netflix spent millions of dollars in TV advertising to compete for the attention of Super Bowl viewers. Don’t drop the ball -- catch up on the 2017 Super Bowl commercials and see if your favorite ad was one that drove the highest digital activity throughout the game. Netflix and Budweiser both topped the list with online activity in that double digitals, but Mr. Clean and Justin Bieber made an appearance to represent the top four most digitally engaging ads.
Super Bowl LI had more advertisers than any other Super Bowl of the last four years and ad spend reached a record high, with an estimated $493 million spent on game day. An increase in Total Online Views and Social Impressions coincided with a large number of brands waiting until game day or just before to release their ads, breaking away from the airing early strategy of the past few years.