Super Bowl Ad Center/2017

Every year, advertisers extend the Super Bowl season with teasers and pre-releases airing weeks before the Big Game. Going into the game, Budweiser’s ‘Born the Hard Way’ led the pack with 13.59% of digital engagement. On game day, ‘Born the Hard Way’ bumped Wix.com’s 'Chez Felix' to the number two spot, after “Chez Felix” held the number one spot for weeks leading up to the Super Bowl. T-Mobile, Mr. Clean, Audi, and first-time Super Bowl advertiser, Nintendo, ranked on the Top 10 list since their ads were released. See the performance of every teaser ranked by how much earned online engagement it drove across social and online video views.

#1

Tide Super Bowl 2017 Teaser, 'Customers Come First at Gronk's Cleaners'

24.14%
Online Activity

3,948,609
Online Views

97,693
Social Actions

$848,624
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#2

TurboTax Super Bowl 2017 Teaser TV Spot, 'Humpty Fall'

16.95%
Online Activity

5,829,401
Online Views

6,599
Social Actions

$5,452,227
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#3

Pepsi Super Bowl 2017 Teaser, 'Countdown: 14 Days Until Gaga Slays'

13.33%
Online Activity

751,123
Online Views

56,003
Social Actions

N/A
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#4

Squarespace Super Bowl 2017 TV Spot, 'Who Is JohnMalkovich.com?'

10.24%
Online Activity

3,734,779
Online Views

8,136
Social Actions

$344,768
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#5

Pepsi & Tostitos Super Bowl 2017 Teaser, 'Party Poopers" Feat. Joe Flacco

6.21%
Online Activity

1,785,973
Online Views

7,792
Social Actions

N/A
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#6

Pepsi & Tostitos Super Bowl 2017 Teaser, 'Party Planner' Feat. Von Miller

4.60%
Online Activity

1,573,395
Online Views

3,280
Social Actions

N/A
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#7

Kia Niro Super Bowl 2017 Teaser, 'Iceberg' Featuring Melissa McCarthy

2.83%
Online Activity

1,325,363
Online Views

5,296
Social Actions

N/A
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#8

Avocados From Mexico Super Bowl 2017 Teaser, '#AvoSecrets' Feat. Jon Lovitz

2.72%
Online Activity

3,906,350
Online Views

3,817
Social Actions

$32,725
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#9

Pepsi Super Bowl 2017 Teaser, 'Countdown: 5 Days: The Wait is a Drag'

2.40%
Online Activity

1,436,523
Online Views

10,147
Social Actions

N/A
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#10

Kia Niro Super Bowl 2017 TV Spot, 'Teaser: Run' Featuring Melissa McCarthy

2.04%
Online Activity

577,905
Online Views

2,711
Social Actions

N/A
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

* Measured by overall online views and social activities since their release.

2017 Super Bowl Commercials