Top 2017 Super Bowl Pre-release & Teasers

Every year, advertisers extend the Super Bowl season with teasers and pre-releases airing weeks before the Big Game. Going into the game, Budweiser’s ‘Born the Hard Way’ led the pack with 13.59% of digital engagement. On game day, ‘Born the Hard Way’ bumped Wix.com’s 'Chez Felix' to the number two spot, after “Chez Felix” held the number one spot for weeks leading up to the Super Bowl. T-Mobile, Mr. Clean, Audi, and first-time Super Bowl advertiser, Nintendo, ranked on the Top 10 list since their ads were released. See the performance of every teaser ranked by how much earned online engagement it drove across social and online video views.

#1

Tide Super Bowl 2017 Teaser, 'Customers Come First at Gronk's Cleaners'

24.14% Online Activity
3,948,609 Online Views
97,693 Social Actions
$848,624 Est. TV Spend
#2

TurboTax Super Bowl 2017 Teaser TV Spot, 'Humpty Fall'

16.95% Online Activity
5,829,401 Online Views
6,599 Social Actions
$5,452,227 Est. TV Spend
#3

Pepsi Super Bowl 2017 Teaser, 'Countdown: 14 Days Until Gaga Slays'

13.33% Online Activity
751,123 Online Views
56,003 Social Actions
N/A Est. TV Spend
#4

Squarespace Super Bowl 2017 TV Spot, 'Who Is JohnMalkovich.com?'

10.24% Online Activity
3,734,779 Online Views
8,136 Social Actions
$344,768 Est. TV Spend
#5

Pepsi & Tostitos Super Bowl 2017 Teaser, 'Party Poopers" Feat. Joe Flacco

6.21% Online Activity
1,785,973 Online Views
7,792 Social Actions
N/A Est. TV Spend
#6

Pepsi & Tostitos Super Bowl 2017 Teaser, 'Party Planner' Feat. Von Miller

4.60% Online Activity
1,573,395 Online Views
3,280 Social Actions
N/A Est. TV Spend
#7

Kia Niro Super Bowl 2017 Teaser, 'Iceberg' Featuring Melissa McCarthy

2.83% Online Activity
1,325,363 Online Views
5,296 Social Actions
N/A Est. TV Spend
#8

Avocados From Mexico Super Bowl 2017 Teaser, '#AvoSecrets' Feat. Jon Lovitz

2.72% Online Activity
3,906,350 Online Views
3,817 Social Actions
$32,725 Est. TV Spend
#9

Pepsi Super Bowl 2017 Teaser, 'Countdown: 5 Days: The Wait is a Drag'

2.40% Online Activity
1,436,523 Online Views
10,147 Social Actions
N/A Est. TV Spend
#10

Kia Niro Super Bowl 2017 TV Spot, 'Teaser: Run' Featuring Melissa McCarthy

2.04% Online Activity
577,905 Online Views
2,711 Social Actions
N/A Est. TV Spend

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* Measured by overall online views and social activities since their release.