Buick Super Bowl Commercials
Buick returned to the Super Bowl for the second year running with a 60-second ad from EngageM-1. The ad, 'Game,' featured Cam Newton and Miranda Kerr at a pee wee football game and aired during the 2nd quarter. 'Game' was one of the most popular pre-releases and went on to be one of the top 10 most engaging spots during the game, with 2.67% Digital Share of Voice. The Super Bowl 2017 spot is part of the brand's 'That's Not a Buick' campaign. Last year's Big Game ad promoted its Cascada convertible and starred actress Emily Ratajkowski and New York Giant's player Odell Beckham Jr.