Skittles Super Bowl Commercials
Skittles will be returning for its third year as a Super Bowl advertiser. The candy brand will be sticking with its popular "Taste the Rainbow" campaign for Super Bowl 2017, but this time with a new agency: adam&eveDDB. Last year, Skittles had one 30-second spot from DDB Chicago in the Big Game. The spot, featuring Aerosmith frontman Steven Tyler, took 16th place on gameday for generating digital engagement. In 2015, their ad, "Settle It," about an arm-wrestling match over the last lemon skittle, came in 20th place for engagement on game day with 1.34% digital share of voice.