Skittles Super Bowl Commercials
Skittles returned for its third year as a Super Bowl advertiser during the first quarter of the Big Game. The candy brand continued with its popular 'Taste the Rainbow' campaign for their Super Bowl 2017 spot 'Romance', but moved forward in the campaign with a new agency: adam&eveDDB. The ad was one of the most engaging in-game spots. Last year, Skittles had one 30-second spot from DDB Chicago in the Big Game. The spot, featuring Aerosmith frontman Steven Tyler, took 16th place on game day for generating digital engagement. In 2015, their ad, 'Settle It,' about an arm-wrestling match over the last lemon skittle, came in 20th place for engagement on game day with 1.34% digital share of voice.