2018 Super Bowl Advertisers

Squarespace

Returning to the Super Bowl for the fifth consecutive game, Squarespace is once again tapping an A-list actor in Keanu Reeves, who uses Squarespace for his motorcycle company, Arch Motorcycle. Last year, Squarespace's Emmy-winning Big Game ad titled "Calling ... more

30 second spot
Buy Details

Toyota

After staying on the sidelines during Super Bowl LI, Toyota is coming back in a big way with two full-minute commercials. One ad will air during the first quarter and focus on the upcoming Winter Olympics, which are also airing on NBC, and the other will run during the Super ... more

Two 60-Second Spots
Buy Details
Saatchi & Saatchi
Agency

Lexus

The luxury automotive brand will return to the Super Bowl for the second year running with a spot tied-in with "Black Panther," Marvel's newest super hero film. The new Super Bowl commercial will showcase the 2018 Lexus LS, the release of which coincides with that of ... more

One Spot - Length TBD
Buy Details

NBC

NBC will heavily promote the upcoming 2018 Winter Olympics in Pyeongchang during Super Bowl LI with five 60-second commercials featuring athlete stories. The Winter Olympics begin on February 9th, just five days after the Super Bowl.

Five 60-Second Spots
Buy Details

Kraft Heinz Company

Instead of focusing on one of their smaller brands, the Kraft Heinz Company is taking out an ad in this year's Super Bowl to promote Kraft, the producer of a variety of sauces and condiments, Kraft Singles and more. This Super Bowl commercial will continue the brand's ... more

TBD
Buy Details
Leo Burnett
Agency

Pepsi

Pepsi is recruiting Cindy Crawford to recapture the 1992 classic "New Can (Two Kids)" Super Bowl commercial. The super model will appear with her 18-year-old son, Presley Walker, to kick-start the soft drink brand's forthcoming "Pepsi Generations" campaign to ... more

TBD
Buy Details

Michelob

Michelob Ultra will join sister companies Budweiser, Bud Light and Stella Artois in Super Bowl LII. In 2017, the brand aired a 60-second spot, 'Our Bar,' which featured fitness enthusiasts and the song 'Where Everybody Knows Your Name' by Gary Portnoy.

TBD
Buy Details

Monster

Monster Products, the speaker and headphone producer, is teaming up with Australian Rapper Iggy Azalea to make its very first Big Game appearance in Super Bowl LII.

TBD
Buy Details

Budweiser

The perennial Big Game advertiser will return once again for Super Bowl LII. In 2017, Budweiser ran "Born the Hard Way," which showed the story of the company's founder, Adolphus Busch, and his journey from Germany to America, where he met his future business partner, ... more

TBD
Buy Details

Paramount Pictures

Paramount Pictures will be returning to the Super Bowl. While the film, ad length and ad placement has not yet been released, the studio is slated to release both "Sherlock Gnomes" and "Mission: Impossible" in 2018. In Super Bowl LI, the studio advertised ... more

TBD
Buy Details

Universal Pictures

Universal Pictures will return as a Super Bowl advertiser in Super Bowl LII. In 2017, the studio aired two spots during the Big Game, one for the "Jason Bourne" film and "The Secret Life of Pets" films, which earned the 14th and 55th spot, respectively, for ... more

TBD
Buy Details

Intuit

Intuit to air its first corporate Super Bowl spot. Intuit isn't new to the Super Bowl, but has never run a corporate brand spot. Intuit TurboTax is a regular Super Bowl advertiser since 2014. Intuit Quickbooks has given away 30-second spots to lucky small businesses in the past ... more

15 second spot
Buy Details

TurboTax

TurboTax is back for it's 5th consecutive year with a 60-second spot in the big game. Last year TurboTax aired a spot with Humpty Dumpty, who after his fall is in the hospital and accesses his TurboTax app to ask questions about these unforeseen medical expenses. Parent company, ... more

60 second spot
Buy Details
Wieden+Kennedy
Agency

Bud Light

Bud Light is bringing the "Dilly Dilly" campaign to the Super Bowl. Inspired by "Game of Thrones" characters, the medieval beer toast campaign, created by Wieden & Kennedy New York, continues to be a big hit across social media this NFL season. We can't ... more

60 second spot
Buy Details
Wieden+Kennedy New York
Agency

Pringles

Pringles, a Kellogg company, is set to air its first every Big Game commercial during Super Bowl LII. The Grey Global Group-produced spot is set to air during the first half of the 2018 Super Bowl.

30 second spot
Buy Details
Grey Global Group Inc.
Agency

Groupon

Groupon will run their first Super Bowl commercial since 2011 in between the third and fourth quarters. While little is known, the spot will have a humorous angle and feature a celebrity. O'Keefe Reinhard & Paul is the agency behind the creative.

30 second spot
Buy Details
O'Keefe Reinhard & Paul
Agency

Doritos

After sitting out of Super Bowl LI, Doritos is coming back to the Big Game in 2018. This time, however, their Super Bowl commercial won't be crowdsourced as in years past with the "Crash the Super Bowl" campaign, but rather developed by the agency Goodby, Silverstein ... more

one spot
Buy Details
Goodby, Silverstein & Partners
Agency

Hyundai

Hyundai is running a yet undisclosed number of commercials in the 2018 Super Bowl, which marks the brand's third consecutive Big Game appearance. In 2017, the car maker's Super Bowl TV spot was created and produced during the game and ran in the post game.

TBD
Buy Details
Innocean USA
Agency

Avocados From Mexico

Avocados From Mexico is back for their fourth consecutive Super Bowl with another 30 second spot accentuating the fruits versatility. The brand's 2017 Super Bowl commercial featured Jon Lovitz and came from agency, GSD&M and ranked the 24th most engaging game day ... more

30 second spot
Buy Details
GSD&M
Agency

M&M's

M&M’s is returning from a three-year hiatus to Super Bowl 2018 with one 30-second spot. The spot will be produced by BBDO New York and will air during the first quarter of the game. M&M’s last Super Bowl appearance was in 2014.

30 second spot
Buy Details
BBDO New York
Agency

Kia

Kia is returning to Super Bowl for its ninth consecutive year with an ad from David & Goliath its agency of record since 2000. The automaker will run one spot in this year’s Super Bowl. Kia has historically been a strong performer at the Super Bowl and is no ... more

one spot - length TBD
Buy Details
David & Goliath
Agency

Stella Artois

Stella Artios will advertise in the Super Bowl after seven years with anther spot from Mother featuring their "Buy a Lady a Drink" campaign in partnership with Water.org. Stella's original Super Bowl debut was back in 2011 featuring an ad starring actor Adrian Brody.

one spot - length TBD
Buy Details
Mother
Agency

Coca-Cola

Coca-Cola looks to unveil a new ad in the 2018 Super Bowl, which will be their 12th consecutive Super Bowl appearance. Last year the cola company ran two older ads that had already aired on television. "Together Is Beautiful" and "Love Story," which took the ... more

TBD
Buy Details

WeatherTech

Auto accessories maker WeatherTech is set to air one 30-second commercial in Super Bowl 2018, marking its fifth consecutive year as a Super Bowl advertiser. Last year's ad, "Tech Team," featured a woman suiting up in WeatherTech gear, which prominently displayed the ... more

30 second spot
Buy Details
Pinnacle Advertising
Agency