Blacture Super Bowl Commercials
Blacture is making its debut on the grand stage of Super Bowl LII to promote itself as a platform for black culture in America. The force behind Blacture, Pras, a founding member of iconic hip hop band The Fugees, is launching the digital platform to "promote black excellence and increase awareness and understanding of the tremendous influence the black artistic community has on American culture." The ad will air in the third quarter of the Big Game, and the site itself is set to launch in March.
