Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

#1

This Is Us Super Bowl 2018 Promo Pre-Release, 'A Special Message'

48.72%
Online Activity
4,693,586
Online Views
137,010
Social Actions
N/A
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#2

Amazon Echo Spot TV Spot, 'Calling Ashley'

7.48%
Online Activity
816,941
Online Views
12,295
Social Actions
$4,500,000
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#3

Tostitos Super Bowl 2018 Teaser,'Super Bowl Ads for All' Ft Alfonso Ribeiro

6.07%
Online Activity
1,567,482
Online Views
1,410
Social Actions
N/A
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#4

2018 Hyundai Kona Pre-Release, 'Ref to the Rescue'

5.72%
Online Activity
1,292,197
Online Views
1,591
Social Actions
$880,293
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#5

Skittles Super Bowl 2018 Teaser, 'Sandwich' Featuring David Schwimmer

5.51%
Online Activity
652,204
Online Views
8,360
Social Actions
N/A
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#6

2018 Lexus LC 500 TV Spot, 'Black Panther: The Road Ahead'

5.44%
Online Activity
1,024,374
Online Views
4,261
Social Actions
$5,069,780
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#7

DURACELL Super Bowl 2018 Pre-Release, 'Hoodie'

2.89%
Online Activity
2,588,946
Online Views
1,804
Social Actions
$32,932
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#8

NBC Olympics Super Bowl 2018 Pre-Release, 'Nathan Chen' Song by James Brown

2.85%
Online Activity
1,101,450
Online Views
4,278
Social Actions
$71,582
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#9

PETA Super Bowl 2018 Teaser, 'Redemption' Featuring James Cromwell

2.68%
Online Activity
400,485
Online Views
5,158
Social Actions
N/A
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#10

Skittles Super Bowl 2018 Teaser, 'Puppet' Ft. David Schwimmer, Elya Baskin

2.51%
Online Activity
527,306
Online Views
3,548
Social Actions
N/A
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion

* Measured by overall online views and social activities since their release.