Super Bowl Ad Center/2021
2021 Super Bowl Advertisers
The go-to place for everything you need to know about the Super Bowl 2021 advertisers. Super Bowl veterans like Mountain Dew, Pringles, M&M’s, Toyota & Turbo Tax are back again this year. Find everything you need to know about the Super Bowl 2021 advertisers - including the ad buys, the agencies behind them, and the ads they aired during Super Bowl 2021. Get even more with peeks into our exclusive attention analytics revealing how the ads performed during this Super Bowl and the Super Bowls of years past. Watch the commercials in our ad center and find out how they shaped the digital conversation during the game and after.
Oatly joins the first-timer club on advertising's biggest stage as it airs a 30-second spot during the second quarter of Super Bowl LV. Typically not present on televised airwaves, the alternative milk brand is jumping in full force with the CEO, Toni Petersson, singing a... catchy jingle in a field of oats.
For its first-time Super Bowl appearance, Microban 24 will be collaborating with agency Saatchi & Saatchi for a 15-second spot. The commercial will take an educational stance in an effort to keep audiences informed about how to keep their surfaces clean.
Bass Pro Shops
Bass Pro Shops' Big Game adventure starts here with a minute-long spot that celebrates the importance of nature, especially in trying times. The outdoor retailer joins a slew of other Super Bowl newcomers in the wake of an unpredictable year, and looks forward to a day when everyone can return to the great outdoors.
Another day, another Big Game newcomer, this time in the form of mortgage lender Guaranteed Rate, which will highlight the stories of various (non-NFL) athletes in a 60-second spot set to air during the fourth quarter of Super Bowl LV. The inspirational ad continues the "Believe You Will" campaign that began airing back in December.
Procter & Gamble
Procter & Gamble is returning to the Big Game with a spot that strives to close the "chore gap." With the pandemic placing extra importance on the division of chores, the 30-second ad out of M Booth draws attention to the statistic that an average 65% of household duties fall to only one person, in an attempt to make those numbers more equitable.
This unifying theme carries over from P&G's star-studded commercial from last year's game.
Robinhood is investing big in the stories of everyday people who became traders in its first Big Game spot. The 30-second ad out of MediaMonks was inspired by the real accounts of actual users, according to chief marketing officer Christina Smedley, and strives to show how the stock market can be made accessible to anyone.
Klarna's fixin' to give traditional credit card companies the boot by wrangling up its first Big Game dogie. The 30-second spot out of Mirimar, set to air during the fourth quarter of Super Bowl LV, lassos in Maya Rudolph as the fastest fashionista in the West... all four of them!
No baloney, Jimmy John's made the (cold) cut for this year's Big Game with its first-ever Super Bowl campaign. Starring Brad Garrett as sandwich kingpin Tony Bolognavich, the 30-second spot out of Anomaly was initially intended for a regional buy, but the strength of the footage convinced the sub chain to take it national, and to potentially keep the memorable character around for future commercials.
Dr. Squatch Soap Co.
Making its Big Game debut, Dr. Squatch will air a 30-second commercial to show off its bar soap intended for men. Native to viral online videos, the direct-to-consumer men's personal care brand looks to speed up its already-rapid growth by showcasing its alternative products to male consumers, a demographic it deems "underserved." Playing off its past videos with hairy, everyday men, the California-based company will exhibit its products to the masses during Super Bowl LV on CBS.
Jeep is keeping the ball rolling with its second subsequent Super Bowl spot, set to air during the game's second half. Duration, agency and creative details have not been revealed as yet, but this year's showing continues the brand's return to the Big Game after it ended a 10-year advertising streak by sitting it out back in 2019.
Relive the automaker's loving homage to "Groundhog Day" from last year. Then relive it again, and again, and again...
SKECHERS is kicking things up to the max for Super Bowl LV with a 30-second spot that's all about living large. The ad, which stars "comfort enthusiasts" Tony and Candice Romo, is the eighth time the sneaker staple has made a Big Game appearance.
No stranger to SKECHERS, the former Cowboys quarterback previously starred in the brand's easygoing 2019 commercial.
In its Big Game debut, Dexcom will leverage star power to show off the power of its glucose monitoring system. During this 30-second spot in the first quarter, Nick Jonas, a type 1 diabetic himself, will rant about the myriad technological problems that have been solved, and lament the fact that many still rely on finger pricking to monitor glucose levels. This is especially timely, given the higher risk diabetics are at for severe complications from COVID-19. In addition to Dexcom, Super Bowl LV will also mark this Jonas brother's Super Bowl debut.
Logitech will make its first foray into the Big Game in 2021 with an in-house creative focused on defying conventional expectations, and yes, logic. During this 60-second spot, Lil Nas X will narrate scenes of up and coming artists of all stripes who are changing the game, with the message that to create the future, the logic of the past must be defied. Defiant artists everywhere will receive this encouraging message during the first quarter of Super Bowl LV on CBS.
Squarespace is returning to the Big Game in 2021 with an in-house creative focused on side-hustles that flips a classic anthem to full-time work on its head. Known for her classic song "9-5," country star Dolly Parton is now singing about working "5-9" on passion projects. This is all to show how Squarespace, especially in the time of COVID-19, can provide the necessary tools for people to turn their passions into businesses via slick websites.
Last year, Winona Ryder created a website dedicated to her namesake town in Minnesota.
Jake from State Farm (and his khakis) are at it again! The brand spokesman, introduced in his new iteration during last year's Big Game, alludes to a new celebrity teamup for the insurance giant's 30-second spot during the first half of Super Bowl LV. The newcomer will be joining a roster of former ambassadors like Kansas City's Patrick Mahomes and Green Bay's Aaron Rodgers.
Characters from "Star Trek: Discovery," "Dora the Explorer" and other ViacomCBS properties will complete the journey they began during the AFC Championship game and finally reach the summit of Mount Paramount during Super Bowl LV. This will kick off the company's post-Big Game marketing push for its streaming service, Paramount+.
T-Mobile will return to the Big Game in 2021 with at least one commercial. Per the mobile provider's Twitter account, "There will be some football, maybe a cowboy, definitely some fire, throw in some music. And... it's not what you think." Other than that, details remain sparse for the Super Bowl LV ad(s).
Last year, Anthony Anderson assisted his mother as she tested 5G capabilities wherever she went.
Following up on last year's hilariously absurd Super Bowl spot featuring none other than Jason Momoa, Rocket Mortgage is reuniting with agency-of-record Highdive for its second year of NFL partnership. During this year's Big Game, the mortgage company plans to air two separate spots starring comedian Tracy Morgan and his rather mysterious football-throwing grandmother.
Verizon is making its fourth consecutive Big Game appearance by teaming up with one of the biggest games around. The telecommunications giant's minute-long commercial out of McCann will be fully animated, and utilize characters and graphics from Epic's smash hit "Fortnite" to highlight the impact that 5G has had on mobile gaming.
This is a noted departure from the seriousness of the company's previous Super Bowl showings, such as last year's "One More Sunday" campaign.
For its sixth consecutive year of Super Bowl spots, Amazon will once again be wielding immense star power while advertising its Alexa products. Following up on last year's campaign starring Ellen DeGeneres, this year's spot will feature actor Michael B. Jordan and reveal Alexa's new "body" to the world.
Shift4Shop is aiming sky high with its first Big Game showing, literally. The payment platform is teaming up with St. Jude Children's Research Hospital to announce the first all-civilian mission to outer space, utilizing its 30-second spot during the first quarter of Super Bowl LV to encourage viewers to be a part of it.
Making its Big Game debut, Uber Eats will run a 60-second spot with Mike Myers and Dana Carvey reprising their iconic roles of Wayne and Garth and promoting Uber Eats. On February 7, 2021 on CBS, fans of the "Wayne's World" movies and "Saturday Night Live" will receive a trip down memory lane.
Those who just can't wait on the excellent party time can peep the teaser here.
Amazon Prime Video
For the fourth straight year, Amazon studios will be part of the Big Game advertising lineup, this year promoting the long-awaited "Coming 2 America," which will premiere March 5, 2021 exclusively on Amazon Prime Video. Starring much of the original cast including Arsenio Hall, James Earl Jones, Shari Headley, John Amos, Louie Anderson and Eddie Murphy, this sequel to "Coming to America" is highly anticipated, and while the original plan to release the film in December 2020 was halted due to the pandemic, an extra few months pales in comparison to the 33 years fans have waited. Though further details of this ad buy remain mysterious, Prime Video has chosen to run 60-second spots in the last three Super Bowls, so a four-peat would be to no one's surprise.
Joining a slate of other first time Big Game buyers, DraftKings is doubling down with two 15-second spots set to air during the second and third quarters of Super Bowl LV that will offer prizes and free bets in the fourth. The fantasy sports giant is hoping to capitalize on a surge of fan attention it has received during the pandemic.
Hardly a newcomer, Tide will appear in the Big Game for the fourth time in five years with a very adaptable and expressive Jason Alexander hoodie that objects to its various forms of abuse. This 60-second spot from Woven Collaborative promotes Tide Hygenic Clean, which is consistent with the brand's longer-term NFL strategy of promising to eliminate “visible and invisible dirt” -- especially during pandemic times.
After a year in which millions of Americans faced unprecedented financial insecurity, Indeed is making its Big Game debut to highlight the job-seeking journeys of real people in a 60-second ad set to air during the first quarter. The recruitment site is tapping 72andSunny for the commercial, which acknowledges the anxieties many feel amid an ongoing pandemic, and aims to provide hope to those struggling to find work.
Cadillac is charging up for Super Bowl LV with a minute-long spot out of Leo Burnett that will tout the Lyriq, the brand's first ever electric vehicle slated for a 2022 release. The luxury auto maker teased the commercial with a still set of what appears to be a neighborhood from the 1990 film "Edward Scissorhands," jurassic-themed hedges and all.
General Motors is using one of its two 60-second ad buys during Super Bowl LV to build upon its "Everybody In" campaign, which launched in January 2021 and stresses the importance of electric cars. Though neither the auto titan nor agency McCann Worldgroup have revealed any specifics, The Wall Street Journal has indicated that actor Will Ferrell is rumored to make an appearance in the spot.
Hellmann's | Best Foods
Hellmann's is spreading its wings as it joins a slate of brands that are making their Big Game debut in 2021. The condiment creator is tapping Wunderman Thompson Health and combining the talents of comedian Amy Schumer and Oscar-winning director Peter Farrelly for a 30-second spot that stresses the importance of eliminating food waste, set to air during the second quarter of Super Bowl LV.
E*TRADE from Morgan Stanley
Returning to the Big Game after a two-year hiatus, E*Trade is collaborating with creative agency MullenLowe on a 30-second spot aiming to "kick" viewers' finances into gear. The online broker plans to do this by promoting its investing tools... and some at-home snazzy workouts. Viewers can warm up by viewing the brand's 2018 Super Bowl spot.
Walt Disney Studios
Following up on last year's Big Game spot focused on promoting its film "Black Widow," Walt Disney Studios will again be reserving a spot during this year's Super Bowl, although details remain a mystery.
Chipotle Mexican Grill
Chipotle is set to make its Big Game debut with a question that has plagued foodie philosophers for eons: What if a burrito could change the world? The 30-second spot from Venables Bell & Partners, set to air during the second quarter, takes the restaurant's typical emphasis on farm-fresh ingredients to the next level via a young boy's dream of a supply chain that's grower-friendly and environmentally conscious.
Budweiser might be out of the Big Game for the first time in 37 years, but Anheuser-Busch's flagship light beer is confirmed to be one of the six brands that will be featured in the beverage giant's four minutes of air time during Super Bowl LV. Creative, placement and ad buy are currently unknown, though the company's marketing chief has made it clear that this year will not be business as usual, stressing the need to convey connectedness over competition.
Bud Light Seltzer
After debuting in last year's Big Game, Bud Light Seltzer is set to make a return to Super Bowl LV, this time touting a lemonade variant. It is one of six brands Anheuser-Busch will highlight during its four minutes of ad buy, though the specifics for each particular beverage are as yet unknown.
Try to wrap your brain around the seltzer's 2020 showing, featuring a very torn Post Malone.
In keeping with a general advertising push toward community-focused messaging, Michelob is utilizing its roster of athlete partners to focus on the times off the field, court or gridiron that bring true joy. Its Big Game spot from Weiden+Kennedy combines stills of stars like Anthony Davis, Peyton Manning and Serena Williams from some of their most historic career achievements with footage of them sharing special moments with loved ones.
One of several Big Game beginners slated for 2021, Mercari is building off a successful year by expanding its "Hello, Goodbye" campaign into Super Bowl LV. The home marketplace tapped Rain the Growth Agency for a 15-second spot that shows how one person's duplicate present can make another one's movie night.
Michelob ULTRA Organic Seltzer
Hot on the heels of last year's Big Game introduction of Bud Light Seltzer, another Anheuser-Busch brand joins in the seltzer fray. Super Bowl LV will mark the beverage giant's introduction of Michelob ULTRA Organic Seltzer via a spot out of agency FCB, though the creative, duration and placement remain mysteries.
Huggies is making history as the first diaper brand to advertise during the Big Game in its entire history. The baby care company is teaming up with New York-based agency Droga5 on a 30-second spot highlighting some of Super Bowl's most unsung heroes: the kids who were actually born on game day.
DoorDash is making its Big Game debut with a monster of an ad, all 60 seconds of which are set to air during the first quarter. Directed by Michel Gondry, the spot will see the food delivery service teaming up with the Sesame Workshop and actor/musician Daveed Diggs for a campaign, titled "The Neighborhood," that stresses the importance of community and connectedness during socially distant times.
Big Game newbie Vroom became the first brand to release its full in-game spot, set to air during Super Bowl LV. The 30-second commercial from agency-of-record Anomaly depicts how shockingly painful it can be to buy a car from a traditional dealership.
This marks the first time a used car company has advertised during the Big Game since CarMax back in 2014.
The Scotts Miracle-Gro Company
As the quarantine drags on, many are taking to new, more home-friendly hobbies than they once had. Enter Scotts Miracle-Gro, whose Big Game debut comes on the heels of the raging pandemic that forced people to stay home and take pride in, among other things, lawn care. This 30-second spot, which is said to be star-studded, will air during the second quarter and will include a call to action and a chance for 42 people to win their dream garden. Scotts Miracle-Gro's foray into Super Bowl LV will kick off an eight-week campaign into spring that will encourage all to "keep growing."
Cheetos is returning to the Super Bowl for its second consecutive year, this time to boast its brand crunchin' new Cheetos Crunch Pop Mix. While it's unclear who exactly is going to be popping in to make up the cast, its parent company Frito Lay (who is also running a spot during the Big Game) teased appearances from a mixed bag of football stars.
Doritos is extending its now four-year-long streak of Super Bowl appearances with another spot planning to boast the new Doritos 3D Crunch, an update to the 1998 snack classic. While it has a lineup of NFL stars ready to star in its creative, the snack brand has a lot to follow up on after its 2020 spot featuring artist Lil Nas X and actor Sam Elliott in a classic Old West standoff.
Not satisfied with highlighting just one or two of its signature brands, Frito Lay is putting its whole lineup on display for a pre-kickoff Big Game spot reminding people to stock up on snacks. The portfolio commercial is expected to feature pajama-clad NFL stars like Marshawn Lynch, Joe Montana, and Eli and Peyton Manning, echoing an early-season campaign also starring Lynch.
In its Super Bowl debut, first-timer Fiverr is joining the ranks of Big Game advertising giants with an evolved take on its "It Starts Here" campaign. The spot will aim to "introduce the world" to Fiverr and how it supports businesses everywhere with access to freelance services.
Mountain Dew returns for its second consecutive Big Game outing with a 30-second spot from TBWA/Chiat/Day. Though placement and creative are as yet unknown, the soft drink maker is expected to promote its Major Melon flavor, the first permanent addition to its lineup in more than a decade.
Don't overlook Mountain Dew's shiny showing from Super Bowl LIV.
For its fourth Super Bowl appearance, Pringles will take advantage of the 30-second slot to debut its new packaging design, as well as a refined new look for Mr. Pringle. Alongside this brand refresh, the ad also promises to showcase the "hilarious consequences" that can occur when people become a little too invested in Pringles Flavor Stacking combinations.
After skipping last year's Big Game, M&M's will return this year for its sixth Super Bowl spot over the last 10 years. Set to air during the first commercial break after kickoff, the 30-second commercial from BBDO New York will focus on helping football fans put a difficult year behind them, and look instead toward a brighter future.
Not much is known about the car mat maker's eighth consecutive appearance in the Big Game, but it will have to follow up on its heart-warming 2020 spot chronicling the story of one of its beloved canine stars. The spot broke a seven-year-long pattern of primarily championing its "Made in America" slogan.
For the fourth consecutive year, Toyota will make a Big Game appeal to drivers everywhere. While the 2020 Highlander saved a diverse array of passengers from various catastrophes in last year's 60-second buy, there is still no telling where the automaker will go in 2021. Additionally, Toyota has been known to make last-minute creative changes, as it did a year ago in the wake of Kobe Bryant's untimely death.
2021 will mark TurboTax's eighth straight Big Game appearance. In 2020, the filing service celebrated mankind's broad abilities, among which are filing one's own taxes. As of yet, tax fanatics are still in suspense over the details of TurboTax's Super Bowl LV ad buy.
Super Bowl staple Anheuser-Busch is returning this year with an unknown ad buy. Bearing the exclusive rights to advertise beer during the Big Game, the beverage giant split its space last year into four 60-second spots promoting its popular brands such as Budweiser and Michelob, as well as introducing Bud Light Seltzer.