2021 Super Bowl Advertisers
The go-to place for everything you need to know about the Super Bowl 2021 advertisers. Super Bowl veterans like Mountain Dew, Pringles, M&M’s, Toyota & Turbo Tax are back again this year. Find everything you need to know about the Super Bowl 2021 advertisers - including the ad buys, the agencies behind them, and the ads they aired during Super Bowl 2021. Get even more with peeks into our exclusive attention analytics revealing how the ads performed during this Super Bowl and the Super Bowls of years past. Watch the commercials in our ad center and find out how they shaped the digital conversation during the game and after.
Big Game newbie Vroom became the first brand to release its full in-game spot, set to air during Super Bowl LV. The 30-second commercial from agency-of-record Anomaly depicts how shockingly painful it can be to buy a car from a traditional dealership.
This marks the first time a used car company has advertised during the Big Game since CarMax back in 2014.
As the quarantine drags on, many are taking to new, more home-friendly hobbies than they once had. Enter Scotts Miracle-Gro, whose Big Game debut comes on the heels of the raging pandemic that forced people to stay home and take pride in, among other things, lawn care. This 30-second spot, which is said to be star-studded, will air during the second quarter and will include a call to action and a chance for 42 people to win their dream garden. Scotts Miracle-Gro's foray into Super Bowl LV will kick off an eight-week campaign into spring that will encourage all to "keep growing."
Cheetos is returning to the Super Bowl for its second consecutive year, this time to boast its brand crunchin' new Cheetos Crunch Pop Mix. While it's unclear who exactly is going to be popping in to make up the cast, its parent company Frito Lay (who is also running a spot during the Big Game) teased appearances from a mixed bag of football stars.
Doritos is extending its now four-year-long streak of Super Bowl appearances with another spot planning to boast the new Doritos 3D Crunch, an update to the 1998 snack classic. While it has a lineup of NFL stars ready to star in its creative, the snack brand has a lot to follow up on after its 2020 spot featuring artist Lil Nas X and actor Sam Elliott in a classic Old West standoff.
Not satisfied with highlighting just one or two of its signature brands, Frito Lay is putting its whole lineup on display for a pre-kickoff Big Game spot reminding people to stock up on snacks. The portfolio commercial is expected to feature pajama-clad NFL stars like Marshawn Lynch, Joe Montana, and Eli and Peyton Manning, echoing an early-season campaign also staring Lynch.
In its Super Bowl debut, first-timer Fiverr is joining the ranks of Big Game advertising giants with an evolved take on its "It Starts Here" campaign. The spot will aim to "introduce the world" to Fiverr and how it supports businesses everywhere with access to freelance services.
Mountain Dew returns for its second consecutive Big Game outing with a 30-second spot from TBWA/Chiat/Day. Though placement and creative are as yet unknown, the soft drink maker is expected to promote its Major Melon flavor, the first permanent addition to its lineup in more than a decade.
Don't overlook Mountain Dew's shiny showing from Super Bowl LIV.
For its fourth Super Bowl appearance, Pringles will take advantage of the 30-second slot to debut its new packaging design, as well as a refined new look for Mr. Pringle. Alongside this brand refresh, the ad also promises to showcase the "hilarious consequences" that can occur when people become a little too invested in Pringles Flavor Stacking combinations.
After skipping last year's Big Game, M&M's will return this year for its sixth Super Bowl spot over the last 10 years. Set to air during the first commercial break after kickoff, the 30-second commercial from BBDO New York will focus on helping football fans put a difficult year behind them, and look instead toward a brighter future.
Not much is known about the car mat maker's eighth consecutive appearance in the Big Game, but it will have to follow up on its heart-warming 2020 spot chronicling the story of one of its beloved canine stars. The spot broke a seven-year-long pattern of primarily championing its "Made in America" slogan.
For the fourth consecutive year, Toyota will make a Big Game appeal to drivers everywhere. While the 2020 Highlander saved a diverse array of passengers from various catastrophes in last year's 60-second buy, there is still no telling where the automaker will go in 2021. Additionally, Toyota has been known to make last-minute creative changes, as it did a year ago in the wake of Kobe Bryant's untimely death.
2021 will mark TurboTax's eighth straight Big Game appearance. In 2020, the filing service celebrated mankind's broad abilities, among which are filing one's own taxes. As of yet, tax fanatics are still in suspense over the details of TurboTax's Super Bowl LV ad buy.
Super Bowl staple Anheuser-Busch is returning this year with an unknown ad buy. Bearing the exclusive rights to advertise beer during the Big Game, the beverage giant split its space last year into four 60-second spots promoting its popular brands such as Budweiser and Michelob, as well as introducing Bud Light Seltzer.