Less than one percent of America's farmland is organic, but Michelob ULTRA proposes that the transition can be made easier by doing one thing: drinking beer. During Super Bowl LIV, the beverage giant introduces its Six for Six Pack promotion, for which it promises to help six feet of farmland go organic for every six pack of Pure Gold purchased. Under this program, it says, a posse of horseback riders, dancers or surfers can transform entire swathes of the nation's agricultural landscape. And if every Big Game fan took part as well, Michelob proposes, "we can change America's farmland forever."

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Michelob ULTRA will help six feet of farmland go organic for every six pack of Pure Gold purchased (expires: 12/31/2021)
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“Beer in Its Organic Form”
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