Dr. Squatch Soap Co. Super Bowl Commercials

Making its Big Game debut, Dr. Squatch will air a 30-second commercial to show off its bar soap intended for men. Native to viral online videos, the direct-to-consumer men's personal care brand looks to speed up its already-rapid growth by showcasing its alternative products to male consumers, a demographic it deems "underserved." Playing off its past videos with hairy, everyday men, the California-based company will exhibit its products to the masses during Super Bowl LV on CBS.