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Super Bowl Ad Center/2021

Top 2021 Super Bowl Pre-release & Teasers

With the Super Bowl being the marquee event for TV advertising, it’s no surprise that brands pre-release ads and trailers relating to the spot that they will be airing during the NFL’s biggest game. Stay on top of the brand impact and performance of every trailer and pre-released ad through our Super Bowl VIP Ad Center. From impressions and online views to social actions/ Digital Share of Voice and top emotions for each ad, this page provides a preview of what will be showcased on CBS during Sunday’s Big Game. Hover over each data point for definitions and methodology behind our metrics.

#1

Frito Lay Super Bowl 2021 Pre-Release, ''Twas the Night Before Super Bowl' Featuring Marshawn Lynch

61.57%
Online Activity
4,280,024
Online Views
10,589
Social Actions
$2,211,654
Est. TV Spend
731 (11% above norm)
Breakthrough Score
Funny
Top Emotion
#2

Cheetos Crunch Pop Mix Super Bowl 2021 Teaser, ‘Advice’ Featuring Mila Kunis, Shaggy

28.70%
Online Activity
139,624
Online Views
12,385
Social Actions
N/A
Est. TV Spend
568 (14% below norm)
Breakthrough Score
WTF
Top Emotion
#3

E*TRADE Super Bowl 2021 Teaser, 'Workout' Song by Joe Esposito

4.40%
Online Activity
328
Online Views
1,917
Social Actions
N/A
Est. TV Spend
554 (16% below norm)
Breakthrough Score
WTF
Top Emotion
#4

Cheetos Crunch Pop Mix Super Bowl 2021 Teaser, 'Evidence' Featuring Ashton Kutcher

2.57%
Online Activity
80,485
Online Views
753
Social Actions
N/A
Est. TV Spend
648 (2% below norm)
Breakthrough Score
Curiosity
Top Emotion
#5

Michelob ULTRA Organic Seltzer Super Bowl 2021 Teaser, 'Double Take' Featuring Claudia Alende

0.63%
Online Activity
167
Online Views
198
Social Actions
N/A
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#6

Rocket Mortgage Super Bowl 2021 Teaser, ‘Tracy Mortgage’ Featuring Tracy Morgan

0.45%
Online Activity
3,498
Online Views
109
Social Actions
N/A
Est. TV Spend
633 (4% below norm)
Breakthrough Score
Funny
Top Emotion
#7

Rocket Mortgage Super Bowl 2021 Teaser, 'Best' Featuring Tracy Morgan, Joey Bosa

0.40%
Online Activity
999
Online Views
79
Social Actions
N/A
Est. TV Spend
565 (15% below norm)
Breakthrough Score
Funny
Top Emotion
#8

Rocket Mortgage Super Bowl 2021 Teaser, 'Temple' Featuring Tracy Morgan

0.30%
Online Activity
1,761
Online Views
71
Social Actions
N/A
Est. TV Spend
527 (20% below norm)
Breakthrough Score
Incredulous
Top Emotion
#9

Rocket Mortgage Super Bowl 2021 Teaser, 'Incredulous' Feat. Tracy Morgan, Dave Bautista

0.19%
Online Activity
1,232
Online Views
21
Social Actions
N/A
Est. TV Spend
506 (23% below norm)
Breakthrough Score
WTF
Top Emotion
#10

Michelob ULTRA Organic Seltzer Super Bowl 2021 Teaser, 'Big Names' Featuring Don Cheadle

0.17%
Online Activity
74
Online Views
33
Social Actions
N/A
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion

* Measured by overall online views and social activities since their release.