DraftKings Super Bowl Commercials
We don't make the ads - We measure them
DraftKings is upping the ante for Super Bowl LIX, returning to the Big Game after 3 years. In a creative shift, the sportsbook is benching its usual roster for the debut of "Weekend Update" anchors Colin Jost and Michael Che as its new pitchmen. While the specific airing quarter and ad length are still being finalized, the in-house produced campaign is expected to bring the duo’s signature wit to the betting stage. This marks the brand's fourth overall appearance as a returning advertiser.
