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E*TRADE Super Bowl 2018 TV Commercial, 'This Is Getting Old'

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Elderly men and women sing the eerily applicable "Day-O" chorus, "I'm 85 and I want to go home," as they pop in their dentures, hop on their scooters and head to work. One tired lifeguard runs along the beach in an homage to "Baywatch," one old fireman struggles with the power of the water hose and a fur-wearing grandma works at a club under the name, "DJ Nanna." According to E*TRADE, one-third of Americans have no retirement savings and must find other ways to make ends meet. You're encouraged to start saving for your retirement because, according to this Super Bowl LII ad, "This is getting old."

Advertiser
E*TRADE
Advertiser Profiles
Facebook, Twitter, YouTube
Products
E*TRADE Retirement Fund
Tagline
“Don't Get Mad. Get E*Trade”
Songs - Add
Day-O (The Banana Boat Song) - Harry Belafonte
Mood
Funny
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
Cal Bartlett ... Elderly lifeguard running on the beach, Joshua Triplett ... Guy on hover board in purple shirt
Agency
MullenLowe ... Creative Agency
Show
Baywatch
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