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measurement success stories that have helped advertisers drive video ad effectiveness.

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Case Studies & Success Summaries

Explore real-world examples of how brands are making a measurable impact with iSpot.

How Cox Automotive Drove a 31% Increase in Ad Likeability

April 6th 2026 by Sophie Stahura

How Cox Automotive Drove a 31% Increase in Ad Likeability
How One QSR Brand Used Measurement to Drive $4.96M in Incremental Revenue

January 12th 2026 by Sophie Stahura

How One QSR Brand Used Measurement to Drive $4.96M in Incremental Revenue
How Dick’s Sporting Goods’ Kimberly Bikowski Sees the Future of Creative Measurement

July 8th 2026 by Sophie Stahura

How Dick’s Sporting Goods’ Kimberly Bikowski Sees the Future of Creative Measurement
iSpot SAGE: Our New Agentic AI Platform in Action With GM

February 19th 2026 by Sophie Stahura

iSpot SAGE: Our New Agentic AI Platform in Action With GM
The Eli Lilly Approach to TV & Video Ad ROI

November 10th 2025 by Sophie Stahura

The Eli Lilly Approach to TV & Video Ad ROI
Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI

August 25th 2025 by Sophie Stahura

Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI
iSpot TV Conversions vs. Spike Modeling: A Direct Comparison

July 14th 2025 by Sophie Stahura

iSpot TV Conversions vs. Spike Modeling: A Direct Comparison
Real Results from Smarter Creative

June 26th 2025 by Sophie Stahura

Real Results from Smarter Creative
Understanding Which Creative Drives Greater Purchase Intent

June 23rd 2025 by Sophie Stahura

Understanding Which Creative Drives Greater Purchase Intent
Creative That Converts: A Beauty Retailer’s Breakthrough

June 16th 2025 by Sophie Stahura

Creative That Converts: A Beauty Retailer’s Breakthrough
Salesforce Achieves Over 70% Unique Reach With LinkedIn’s CTV Ads, Measured by iSpot

May 28th 2025 by Sophie Stahura

Salesforce Achieves Over 70% Unique Reach With LinkedIn’s CTV Ads, Measured by iSpot
Striking the Right Balance: Brand Building & Driving Intent for McDonald’s

March 11th 2025 by Shelby Cornell

Striking the Right Balance: Brand Building & Driving Intent for McDonald’s
Driving Intent in Super Bowl LIX: Key KPIs for Coors Light

February 3rd 2025 by The iSpot Team

Driving Intent in Super Bowl LIX: Key KPIs for Coors Light
Driving Intent in Super Bowl LIX: Key KPIs for Reese’s 

January 31st 2025 by The iSpot Team

Driving Intent in Super Bowl LIX: Key KPIs for Reese’s 
Driving Intent in Super Bowl LIX: Key KPIs for Taco Bell

January 29th 2025 by The iSpot Team

Driving Intent in Super Bowl LIX: Key KPIs for Taco Bell
How Balance of Nature Boosts Conversions with Creative Optimization and Audience Targeting

October 30th 2024 by Sophie Stahura

How Balance of Nature Boosts Conversions with Creative Optimization and Audience Targeting
How Activision Scores Outcomes With Modern Sports Media Measurement

September 17th 2024 by Sophie Stahura

How Activision Scores Outcomes With Modern Sports Media Measurement
How an Automotive Brand Cut Over $2 Million in Wasted Ad Spend

June 4th 2024 by Sophie Stahura

How an Automotive Brand Cut Over $2 Million in Wasted Ad Spend
Proven Strategies to Optimize Cross-Platform ROAS With DriveTime’s Head of Marketing

May 21st 2024 by Sophie Stahura

Proven Strategies to Optimize Cross-Platform ROAS With DriveTime’s Head of Marketing
The Formula Behind a Leading Beer Brand’s Latest Ad Success

May 9th 2024 by Shelby Cornell

The Formula Behind a Leading Beer Brand’s Latest Ad Success
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad

March 26th 2024 by The iSpot Team

Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Hellmann’s Super Bowl Spot is the Cat’s “Meow”

February 7th 2024 by The iSpot Team

Hellmann’s Super Bowl Spot is the Cat’s “Meow”
GOLO’s TV Advertising Success Story: Fastest Growing Brand in the Weight Loss Industry

January 4th 2024 by Sophie Stahura

GOLO’s TV Advertising Success Story: Fastest Growing Brand in the Weight Loss Industry
How GOLO Ranked in the Top 10 Most-Seen Brands in 2023

November 30th 2023 by Sophie Stahura

How GOLO Ranked in the Top 10 Most-Seen Brands in 2023
Streaming Converts 6x Higher for Insurance Brand Amica

September 25th 2023 by iSpot Team

Streaming Converts 6x Higher for Insurance Brand Amica
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story

September 6th 2023 by Sophie Stahura

How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program

August 2nd 2023 by Sophie Stahura

Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
How Consumer Cellular Increased Incremental Reach While Optimizing Spend

June 29th 2023 by Sophie Stahura

How Consumer Cellular Increased Incremental Reach While Optimizing Spend
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free

February 1st 2023 by The iSpot Team

Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Kevin Hart Keeps Viewers “Merry Like This” for Sam’s Club

December 14th 2022 by The iSpot Team

Kevin Hart Keeps Viewers “Merry Like This” for Sam’s Club
Etsy Sends a Heartfelt Note “To the Travelers”

November 16th 2022 by The iSpot Team

Etsy Sends a Heartfelt Note “To the Travelers”
Samsung Ads Score During World Series

November 7th 2022 by The iSpot Team

Samsung Ads Score During World Series
iSpot and DriveTime Win Advanced Advertising Innovation Award for Best Use of Data

September 21st 2022 by The iSpot Team

iSpot and DriveTime Win Advanced Advertising Innovation Award for Best Use of Data
How Adobe Proves the Value of Cross-Screen TV Advertising

September 12th 2022 by The iSpot Team

How Adobe Proves the Value of Cross-Screen TV Advertising
How Coldwell Banker was Awarded the Highest Rated Real Estate Ad

August 5th 2022 by Taylor Branday

How Coldwell Banker was Awarded the Highest Rated Real Estate Ad
Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight

August 5th 2022 by The iSpot Team

Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight
Victoria’s Secret’s Long-Anticipated Inclusivity Bid Is Here

July 21st 2022 by The iSpot Team

Victoria’s Secret’s Long-Anticipated Inclusivity Bid Is Here
How DriveTime Boosted ROAS 26%

June 11th 2022 by The iSpot Team

How DriveTime Boosted ROAS 26%
How CarGurus Proves TV’s Cross-Channel Impact

June 11th 2022 by The iSpot Team

How CarGurus Proves TV’s Cross-Channel Impact
Results Under Pressure: Dove’s Emotional Postpartum Campaign

June 7th 2022 by The iSpot Team

Results Under Pressure: Dove’s Emotional Postpartum Campaign
How DriveTime boosted ROAS 26%

May 9th 2022 by Sophie Stahura

How DriveTime boosted ROAS 26%
Cheetos’ Recipe for LOL Success in Super Bowl 2021

February 7th 2022 by The iSpot Team

Cheetos’ Recipe for LOL Success in Super Bowl 2021
Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years

January 19th 2022 by The iSpot Team

Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years
How Amica Uses iSpot Unified Measurement to Optimize TV Advertising

December 28th 2021 by The iSpot Team

How Amica Uses iSpot Unified Measurement to Optimize TV Advertising
Understanding the True Lift of TV

October 28th 2021 by The iSpot Team

Understanding the True Lift of TV
Using TV Conversion Analytics To Increase Sales

December 15th 2020 by The iSpot Team

Using TV Conversion Analytics To Increase Sales

Event Recordings

Watch marketing leaders share their success stories and strategies using iSpot solutions—straight from the stage.

Making Finance Feel Human: Inside Experian’s Brand-Building Creative Strategy

October 16th 2025 • NYC

Making Finance Feel Human: Inside Experian’s Brand-Building Creative Strategy
The Efficiency Curve: Cross-Platform Research Revealed, with LG Ad Solutions

March 19th 2025 • New York City

The Efficiency Curve: Cross-Platform Research Revealed, with LG Ad Solutions
A New Era of Audience Measurement Innovation

March 19th 2025 • New York City

A New Era of Audience Measurement Innovation
Reverse Engineering Reach for Impact With Wayfair

March 19th 2025 • New York City

Reverse Engineering Reach for Impact With Wayfair
iSpot Transparency Series Los Angeles – Ancestry

November 7th 2024

iSpot Transparency Series Los Angeles – Ancestry
iSpot Transparency Series Los Angeles – Roku

November 7th 2024

iSpot Transparency Series Los Angeles – Roku
iSpot Transparency Series Chicago – Bissell

October 1st 2024

iSpot Transparency Series Chicago – Bissell
iSpot Transparency Series Chicago – CDW

October 1st 2024

iSpot Transparency Series Chicago – CDW
ARF Creative Effectiveness

September 26th 2024 • New York City

ARF Creative Effectiveness
ANA Data Analytics and Measurement

September 16th 2024 to September 19th 2024 • Chicago, Illinois

ANA Data Analytics and Measurement
Webinar: A Fresh Approach to Sports Media Measurement

September 5th 2024

Webinar: A Fresh Approach to Sports Media Measurement
TV Disrupt 2024 – iSpot

April 9th 2024

TV Disrupt 2024 – iSpot
TV Disrupt 2024 – University of Phoenix, IBM, Balance of Nature & CBS

April 9th 2024

TV Disrupt 2024 – University of Phoenix, IBM, Balance of Nature & CBS
TV Disrupt 2024 – GroupM & Paramount

April 9th 2024

TV Disrupt 2024 – GroupM & Paramount
TV Disrupt 2024 – DriveTime

April 9th 2024

TV Disrupt 2024 – DriveTime
TV Disrupt 2024 – Guinness

April 9th 2024

TV Disrupt 2024 – Guinness
TV Transparency Series Los Angeles – OpenAP & RPA

November 7th 2023

TV Transparency Series Los Angeles – OpenAP & RPA
TV Transparency Series Los Angeles – Innocean

November 7th 2023

TV Transparency Series Los Angeles – Innocean
Adweek CTV West 2023

October 25th 2023 • Los Angeles

Adweek CTV West 2023
TV Transparency Series Boston – Live Sports on TV

October 11th 2023

TV Transparency Series Boston – Live Sports on TV
TV Transparency Series Boston – Wayfair

October 11th 2023

TV Transparency Series Boston – Wayfair
TV Transparency Series Boston – SimpliSafe

October 11th 2023

TV Transparency Series Boston – SimpliSafe
ARF Creative Effectiveness

October 4th 2023 • NYC

ARF Creative Effectiveness
ANA Data, Analytics and Measurement Conference

August 21st 2023 to August 23rd 2023 • Chicago

ANA Data, Analytics and Measurement Conference
Adweek Webinar with Cox Automotive: Driving a Successful Video Ad Testing Program

July 25th 2023

Adweek Webinar with Cox Automotive: Driving a Successful Video Ad Testing Program
TV Disrupt 2023

April 4th 2023

TV Disrupt 2023
Super Bowl Instant Replay: Game-Changing Insights From Winning Ads

February 14th 2023

Super Bowl Instant Replay: Game-Changing Insights From Winning Ads
Advertising Week NYC

October 17th 2022 to October 20th 2022 • New York City, NY

Advertising Week NYC
Convergent TV Summit West

October 11th 2022 to October 12th 2022 • The London West Hollywood, Los Angeles

Convergent TV Summit West
How Adobe Proves the Value of Cross-Screen TV Advertising

August 17th 2022 • Virtual Webinar

How Adobe Proves the Value of Cross-Screen TV Advertising
Adweek Convergent TV Summit East

April 27th 2022 to April 28th 2022 • Ogilvy @ 636 11th Ave, NYC

Adweek Convergent TV Summit East
Watch TV Disrupt 2022 On-Demand

April 20th 2022

Watch TV Disrupt 2022 On-Demand
VAB: Measurement Innovations Series

March 30th 2022

VAB: Measurement Innovations Series

Measurement Mavens Series

Hear how industry experts are solving today’s toughest measurement challenges and shaping what comes next.

Brad Feinberg Thinks It’s Time to Remove Walls from Gardens
Journey Through the Full Funnel with Comcast’s Carmela Fournier
How Andrew King Approaches Timing and Emotion in Sports Advertising
How Roku’s Hari Sankar Helps Brands Optimize Toward Real Outcomes
How Fuse Media’s Yasmin Mitchell Connects Culture to Business Outcomes
How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
Real-Time Optimization at Scale
Why Consistent Measurement Matters
Proving Media Effectiveness
Unifying the Full Ad Lifecycle
Scaling Ad Impact with Precision
Measurement as a Revenue Driver
Unified Data, Trusted Results with Microsoft
Bringing TV Outcomes to the Forefront with Paramount 
How TikTok Extends Cross-Platform Reach
The Data-Driven Future of Pharma Advertising with IQVIA Digital
The Trade Desk on Bridging the Gap Between Linear and CTV
Channel-Optimized Creative With TripleLift’s Andrew King
Roku and iSpot: Redefining CTV with Advanced Ad Formats
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
How Creative Testing Shapes Smarter Media Plans
Breaking Down Data Silos Across Platforms With SimpliSafe’s Jonathan Chin
The Power of Audience-Centric Video Ad Measurement
Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and Outcomes

TESTIMONIALS

Don’t Take Our Word for It

“ We're constantly monitoring whether our Ace scores are improving over time. Additionally, with all the diagnostics available, each campaign has slightly different goals that we’re aiming to achieve. ”

Senior Manager of Marketing Insights

DICK’s Sporting Goods

“ Ace metrics provide a great platform to compare how this ad performed versus last year’s ad or the back-to-school ad. Plus, it shows how all of our competitors' ads are scoring as well. ”

Senior Manager of Marketing Insights

DICK’s Sporting Goods

“ According to their platform, 63% of typical ads in the Ace metrics platform achieve the correct brand recall for the general population and all industry ads. So, being 20 points higher than that, we were thrilled with the results. ”

Senior Manager of Marketing Insights

DICK’s Sporting Goods

“ We also get brand recognition data from Ace Metrics, and this one really hit it out of the park. 83% of survey respondents were able to correctly identify it as a Dick's ad. ”

Senior Manager of Marketing Insights

DICK’s Sporting Goods

“ As the landscape has gotten more fragmented, that's become a lot more challenging, identify what are the audiences that we want to be going after, and how do we most efficiently reach them and then optimize accordingly. ”

President

Ocean Media

“ We started with using your measurement only, and then we build models around your data feeds that drive different KPIs that we built ourselves, which are free response index or app response index. All those things are just paramount and get us what we need to plan, optimize and strategize. ”

Head of Integrated Marketing, Experian Consumer Services

Experian

“ The biggest barrier to entry is really on the creative side… We're really focused with AI automation, bringing those new marketers into the fold and then delivering on performance based outcomes. ”

Sr. Director of Strategic Advertising Partnerships

Roku

“ The first thing with shoppable is kind of drawing attention… using the remote because that's a natural thing to hold. And then the other interesting thing when we're thinking about shoppable, shoppable interactive, is the concept of breaking the fourth wall. ”

Sr. Director of Strategic Advertising Partnerships

Roku

“ Getting a reach metric is great, but actually understanding what that ROI is against. Did I sell a car? Did I get a site visit? Did someone buy something on Wayfair? That's kind of like the key things that I'm saying. ”

Senior Director of CTV Partnerships

The Trade Desk

“ The ability to measure and quantify Conversion and ROI to help create an apples to apples view with other digital channels. We are also able to now measure and test creatives using iSpot measurement to help w/ optimizations across TV. ”

Sr. Director of Customer Acquisition

LifeLock