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End-to-End Creative Audience Outcome

measurement success stories that have helped advertisers drive video ad effectiveness.

“ iSpot helps us measure the reach against our specific audience. They're able to match to each of our segments, and we're able to build out and scale that out to predict what the actual number is. ”

“ Experian has been a partner with iSpot for years on the linear side. They've actually built a custom attribution model for linear based on iSpot data. That's been working really well for them. They look at it multiple times a week to figure out which creative messages are resonating most and how should we pivot mid-flight. ”

“ Just from an IBM perspective, you mentioned unified measurement, we are definitely working towards seeing what our incremental reach is. We are very specifically interested in what our unique incrementality is. ”

“ Because we're shifting towards advanced audiences, we're less worried about the specific content that we're running in, and it's really enabled us to broaden our guidelines which used to be especially strict. We're really seeing that we're able to reach our audience in places that you wouldn't expect that we would, which is something that iSpot has really helped us dig into on the data end of things. ”

“ We very quickly realized that there are a lot of impressions in the streaming environment that are being delivered that we can't verify whether or not they were shown to a TV that is turned on. Now, this is not ad fraud. This is not a malicious thing. This is an issue which technology challenge with a Roku and Apple TV, Amazon Fire TV, a PlayStation, Xbox, not talking to the piece of glass that the connect is being shown on. And what we're able to do is work with iSpot, knowing that we have ad server logs in CTV and iSpot has ACR data to really match up. We know we served an ad to this IP address at this time. Was the TV turned on or off? And what we found was about 18% of the time the TV was actually turned off. ”

“ I'm sure a lot of you saw last summer we did some wok with iSpot as phase one to really start to quantify as we move toward CTV impressions being the currency, how do we ensure that it delivered impression, is actually counted the right way, and seen by a person? ”

“ Leveraging solutions like iSpot to truly get the most out of basic decision buying will create a better ecosystem for everyone. User experience should always be taken into consideration . ”

“ One of the things we also liked about iSpot was their reputation for both having the buyers and sellers recognize them as a consistent independent standard for measurement. ”

“ We also wanted to stand behind one of our core beliefs at The Trade Desk, and that’s transparency. I don't think we could highlight this more by using a third party solution to measure all of our CTV campaigns versus building our own solution and measuring our own work. ”

“ For us, iSpot serves as one of the key partners in incremental reach that we recommend to our clients. ”