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End-to-End Creative Audience Outcome

measurement success stories that have helped advertisers drive video ad effectiveness.

“ This partnership expansion is going to allow marketers, through iSpot and through us, to understand what the value of those different units and advanced ad formats are. ”

“ We've always valued the technical expertise that iSpot brings to the table, along with their methodological rigor and openness to working with us as our business has expanded and evolved. ”

“ One of the reasons we've chosen iSpot to expand our partnership and move into a new phase of collaboration in the measurement space is because we've always valued the technical expertise they bring to the table, their methodological rigor, and their openness to working with us as our business has grown and evolved. ”

“ Back in the day, we simply bought a spot and received a report with the ratings for that spot, which we then shared with our clients. Now, the questions have evolved: Where was the placement? Were people actually watching it? Did they take a bathroom break during the commercial? How do we gain that level of insight? It's challenging, but with the technology that iSpot provides, we're able to go one step deeper and gain a better understanding of attention metrics. ”

“ We're actually driving more high-impact engagement after viewers see a spot, which allows us to experiment with different types of sports and audiences. ”

“ We're able to use ACR conversion tracking to ask, 'Hey, we ran a spot—did someone actually load up the game later and play it? ”

“ We need to be smarter about where we're making our investments and identify what's having the most impact. That's where iSpot really comes in. ”

“ iSpot is our source of truth for both linear and streaming, and it's essentially our only tool to attribute down to the most granular media level. ”

“ We use a marketing mix model to assess if we're spending our budget in the right places and if it's yielding a positive ROI. Then, we look at data from iSpot and other platforms to track short-term behavioral metrics—like what’s happening within 14 days or 30 days. Are people visiting our site, and how does that trend look? We also focus on brand lift. These are the three key factors we consistently monitor across different time frames to measure success. ”

“ Our core audience is made up of media enthusiasts who engage with all types of media channels, which is great for us as we look to target them. As we continue investing, we’re always trying to find more relevant audiences for our brand. Fortunately, with iSpot, we're able to measure that, on average, about 5% of our OTT reach is incremental compared to linear. This has been consistently the case over the past couple of years. I've been with Ancestry for just under three years, and we’ve managed to maintain and even slightly grow that over time. ”