How DriveTime Boosted ROAS 26%

Inside the Report

At DriveTime, Cost Per Incremental Visit (CPIV) is a top KPI for analyzing media performance. It allows DriveTime to see spend and conversion rates at the individual network level for linear TV. However, without iSpot, the team initially struggled to find the level of rigor and granularity needed in TV measurement to calculate this top KPI.

Learn how DriveTime increased ROAS 26% YoY by integrating iSpot TV ad data into their analysis to determine an optimal frequency for each linear TV network.

“The partnership with iSpot became our foundation for attribution and measurement, and allowed us to get to the next level.”

Patrick Littler, Vice President of Retail Strategy & Analytics, DriveTime