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Super Bowl Ad Center/2017

Top 2017 Super Bowl Commercials

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Take a dive into our attention analytics and check out which advertisers’ effective pre-game, game-day, and post-game strategies earned them a spot on our highest performing list. With impressions and digital engagement through the roof, discover who won the title of advertising champion of Super Bowl 2017!

#1

Budweiser Super Bowl 2017 TV Spot, 'Born the Hard Way'

8.30%
Online Activity
47,247,542
Online Views
572,912
Social Actions
$11,423,326
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#2

Netflix Super Bowl 2017 TV Spot, 'Stranger Things Season Two: 1984'

7.40%
Online Activity
48,747,951
Online Views
872,640
Social Actions
$5,330,097
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#3

Mr. Clean Super Bowl 2017 TV Spot, 'Cleaner of Your Dreams'

6.99%
Online Activity
37,242,928
Online Views
722,639
Social Actions
$5,635,702
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#4

84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'

6.54%
Online Activity
31,860,615
Online Views
673,023
Social Actions
$15,473,227
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#5

Pirates of the Caribbean: Dead Men Tell No Tales Super Bowl 2017

5.27%
Online Activity
62,442,542
Online Views
660,922
Social Actions
$7,950,000
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#6

Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy

4.49%
Online Activity
23,984,497
Online Views
266,129
Social Actions
$14,270,367
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#7

Audi S5 Super Bowl 2017 TV Spot, 'Daughter'

4.26%
Online Activity
25,378,794
Online Views
346,222
Social Actions
$10,515,160
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#8

T-Mobile One Super Bowl 2017 TV Spot, '#UnlimitedMoves' Feat. Justin Bieber

4.25%
Online Activity
27,970,807
Online Views
378,779
Social Actions
$10,060,194
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#9

Mercedes-AMG Super Bowl 2017 TV Spot, 'Easy Driver' Featuring Peter Fonda

4.22%
Online Activity
45,069,422
Online Views
615,001
Social Actions
$5,330,097
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#10

Wix.com Super Bowl 2017 TV Spot, 'Chez Felix' Ft. Jason Statham, Gal Gadot

3.80%
Online Activity
42,588,875
Online Views
431,300
Social Actions
$7,415,821
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion

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