Top 2017 Super Bowl Commercials

Take a dive into our attention analytics and check out which advertisers’ effective pre-game, game-day, and post-game strategies earned them a spot on our highest performing list. With impressions and digital engagement through the roof, discover who won the title of advertising champion of Super Bowl 2017!

Super Bowl LI had more advertisers than any other Super Bowl of the last four years and ad spend reached a record high, with an estimated $493 million spent on game day. An increase in Total Online Views and Social Impressions coincided with a large number of brands waiting until game day or just before to release their ads, breaking away from the airing early strategy of the past few years.

#1

Budweiser Super Bowl 2017 TV Spot, 'Born the Hard Way'

8.30% Online Activity
47,247,542 Online Views
572,912 Social Actions
$11,423,326 Est. TV Spend
#2

Netflix Super Bowl 2017 TV Spot, 'Stranger Things Season Two: 1984'

7.40% Online Activity
48,747,951 Online Views
872,640 Social Actions
$5,330,097 Est. TV Spend
#3

Mr. Clean Super Bowl 2017 TV Spot, 'Cleaner of Your Dreams'

6.99% Online Activity
37,242,928 Online Views
722,639 Social Actions
$5,635,702 Est. TV Spend
#4

84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'

6.54% Online Activity
31,860,615 Online Views
673,023 Social Actions
$15,473,227 Est. TV Spend
#5

Pirates of the Caribbean: Dead Men Tell No Tales Super Bowl 2017

5.27% Online Activity
62,442,542 Online Views
660,922 Social Actions
$7,950,000 Est. TV Spend
#6

Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy

4.49% Online Activity
23,984,497 Online Views
266,129 Social Actions
$14,270,367 Est. TV Spend
#7

Audi S5 Super Bowl 2017 TV Spot, 'Daughter'

4.26% Online Activity
25,378,794 Online Views
346,222 Social Actions
$10,515,160 Est. TV Spend
#8

T-Mobile One Super Bowl 2017 TV Spot, '#UnlimitedMoves' Feat. Justin Bieber

4.25% Online Activity
27,970,807 Online Views
378,779 Social Actions
$10,060,194 Est. TV Spend
#9

Mercedes-AMG Super Bowl 2017 TV Spot, 'Easy Driver' Featuring Peter Fonda

4.22% Online Activity
45,069,422 Online Views
615,001 Social Actions
$5,330,097 Est. TV Spend
#10

Wix.com Super Bowl 2017 TV Spot, 'Chez Felix' Ft. Jason Statham, Gal Gadot

3.80% Online Activity
42,588,875 Online Views
431,300 Social Actions
$7,415,821 Est. TV Spend