Top 2017 Super Bowl Commercials

Download 2017 Final Report   A detailed post game day analysis of every Super Bowl commercial

Take a dive into our attention analytics and check out which advertisers’ effective pre-game, game-day, and post-game strategies earned them a spot on our highest performing list. With impressions and digital engagement through the roof, discover who won the title of advertising champion of Super Bowl 2017!

Super Bowl LIII was the lowest scoring Super Bowl in history. Despite both teams playing nearly perfectly executed game plans, the defensive grudge match resulted in a game where the ads offered more excitement. iSpot.tv will continue to update the stats for all the ads from the Super Bowl.

#1

Budweiser Super Bowl 2017 TV Spot, 'Born the Hard Way'

8.30%
Online Activity
47,247,542
Online Views
572,912
Social Actions
$11,423,326
Est. TV Spend
#2

Netflix Super Bowl 2017 TV Spot, 'Stranger Things Season Two: 1984'

7.40%
Online Activity
48,747,951
Online Views
872,640
Social Actions
$5,330,097
Est. TV Spend
#3

Mr. Clean Super Bowl 2017 TV Spot, 'Cleaner of Your Dreams'

6.99%
Online Activity
37,242,928
Online Views
722,639
Social Actions
$5,635,702
Est. TV Spend
#4

84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'

6.54%
Online Activity
31,860,615
Online Views
673,023
Social Actions
$15,473,227
Est. TV Spend
#5

Pirates of the Caribbean: Dead Men Tell No Tales Super Bowl 2017

5.27%
Online Activity
62,442,542
Online Views
660,922
Social Actions
$7,950,000
Est. TV Spend
#6

Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy

4.49%
Online Activity
23,984,497
Online Views
266,129
Social Actions
$14,270,367
Est. TV Spend
#7

Audi S5 Super Bowl 2017 TV Spot, 'Daughter'

4.26%
Online Activity
25,378,794
Online Views
346,222
Social Actions
$10,515,160
Est. TV Spend
#8

T-Mobile One Super Bowl 2017 TV Spot, '#UnlimitedMoves' Feat. Justin Bieber

4.25%
Online Activity
27,970,807
Online Views
378,779
Social Actions
$10,060,194
Est. TV Spend
#9

Mercedes-AMG Super Bowl 2017 TV Spot, 'Easy Driver' Featuring Peter Fonda

4.22%
Online Activity
45,069,422
Online Views
615,001
Social Actions
$5,330,097
Est. TV Spend
#10

Wix.com Super Bowl 2017 TV Spot, 'Chez Felix' Ft. Jason Statham, Gal Gadot

3.80%
Online Activity
42,588,875
Online Views
431,300
Social Actions
$7,415,821
Est. TV Spend
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