84 Lumber Super Bowl 2017 TV Commercial, 'The Journey Begins'

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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 84 Lumber Super Bowl 2017 TV Commercial, 'The Journey Begins'

A mother and daughter rise in the predawn light to begin their journey, leaving behind their home and all that goes with it in a Super Bowl LI commercial. Riding in the back of a truck, walking through storms and across farm fields, the intrepid pair conquer land, water and concrete to find a new home together.

iSpot Review — February 16, 2017

‘The Journey Begins’ was 84 Lumber’s Super Bowl debut with a 90-second ad that took the title of the fifth most engaging ad. It claimed 5.23% of all online Super Bowl-related engagement and had the highest number of impressions of any political ad, largely due to the the number of viewers rewinding and rewatching the commercial.

Advertiser
Advertiser Profiles
Music
The song was created for this commercial
Mood
Emotional
Super Bowl Commercial
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
None have been identified for this spot
Production
Adam Litt ... Production, Christopher Cho ... Producer, Christopher Lagunes ... Production, Cole Webley ... Director, Justin Brown ... Director of Photography, Leopoldo Luisetti ... Production, Preston Lee ... Producer
Agency
Brunner, Inc. (Creative Agency), Brunner, Inc. (Media Agency), Sanctuary (Production Company)

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