84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'

Name: 84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'
Uploaded: 2017-02-05
Description: A mother and daughter rise in the predawn light to begin their journey, leaving behind their home and all that goes with it in a Super Bowl LI commercial. Riding in the back of a truck, walking through storms and across farm fields, the intrepid pair conquer land, water and concrete to find a new home together.

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A mother and daughter rise in the predawn light to begin their journey, leaving behind their home and all that goes with it in a Super Bowl LI commercial. Riding in the back of a truck, walking through storms and across farm fields, the intrepid pair conquer land, water and concrete to find a new home together.

iSpot Review - September 20, 2017

‘The Journey Begins’ was 84 Lumber’s Super Bowl debut with a 90-second ad that took the title of the fifth most engaging ad. It claimed 5.23% of all online Super Bowl-related engagement and had the highest number of impressions of any political ad, largely due to the the number of viewers rewinding and rewatching the commercial.