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Kia Niro Super Bowl 2017 TV Commercial, 'Hero’s Journey' Feat. Melissa McCarthy [T1]

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In Kia's Super Bowl LI commercial, Melissa McCarthy walks the path of an environmental hero by protecting the whales and icecaps, as well as saving the trees and rhinos. Her crusading isn't a smooth ride, however, as she's capsized by a whale, hugs a soon-to-be-felled tree, falls down a handmade crack in the ice and finally gets horned by a charging rhino. While it may be hard to be an eco-warrior, at least Kia lets you drive like one.

iSpot Review - September 20, 2017

Kia's Super Bowl LI commercial highlighted passionate environmentalism and aired during the 3rd quarter of the Big Game. Earning 3.19% of the Digital Share of Voice, it placed 8th in our game day rankings and generated 2,404,918 online views.
Advertiser
Kia
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2017 Kia Niro
Tagline
“A Smarter Kind of Crossover”
Songs - Add
I Need a Hero - Bonnie Tyler
Mood
Funny
Hashtag
#SmarterWay
Events & Venues
2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Melissa McCarthy ... Actor/Actress, Johnathan McClain ... Voice Over
Animals
Rhinos, Whales
Agency
David&Goliath ... Agency, Canvas Worldwide ... Media Agency, MJZ ... Production Company
Screenshots
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