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Data is based on life of ad, unless indicated otherwise

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Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Performance Analytics
Data is based on life of ad, unless indicated otherwise

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About Kia Niro Super Bowl 2017 TV Commercial, 'Hero’s Journey' Feat. Melissa McCarthy

In Kia's Super Bowl LI commercial, Melissa McCarthy walks the path of an environmental hero by protecting the whales and icecaps, as well as saving the trees and rhinos. Her crusading isn't a smooth ride, however, as she's capsized by a whale, hugs a soon-to-be-felled tree, falls down a handmade crack in the ice and finally gets horned by a charging rhino. While it may be hard to be an eco-warrior, at least Kia lets you drive like one.

iSpot Review — February 16, 2017

Kia's Super Bowl LI commercial highlighted passionate environmentalism and aired during the 3rd quarter of the Big Game. Earning 3.19% of the Digital Share of Voice, it placed 8th in our game day rankings and generated 2,404,918 online views.

Advertiser
Advertiser Profiles
Products
Tagline
“A Smarter Kind of Crossover”
Mood
Funny
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Melissa McCarthy ... Actor/Actress, Johnathan McClain ... Voice Over)
Production
Animals
Agency
David&Goliath (Agency), MJZ (Production Company)

More Kia Commercials


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