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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Mr. Clean Super Bowl 2017 TV Commercial, 'Cleaner of Your Dreams'
Things get a little dirty in Mr. Clean's Super Bowl LI commercial after Sarah discovers a spill on her stove. A sexy Mr. Clean, dressed in tight, white clothes, appears in her living room ready to do the dirty work -- all over the house. Sarah's fantasy snaps back to reality when it turns out her dreamy Mr. Clean is really her husband. She promptly rushes into his arms proving "you gotta love a man who cleans."
iSpot Review — September 20, 2017
The ad was released prior to the Super Bowl and went into game day as one of the most engaging pre-released commercials. It continued its pregame momentum as it aired during the third quarter of the Big Game and landed over 7% Digital Share of Voice generated by all Super Bowl commercials. The handsome Mr. Clean was a big hit with women aged 35 to 54, with women responsible for 72% of the online engagement from the ad and 50% of engaged viewers belonging to that age range.
Advertiser
Tagline
“You Gotta Love a Man Who Cleans.”
Songs
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Mood
Funny
Super Bowl Commercial
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors
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None have been identified for this spot
Characters
Agency
Leo Burnett Toronto (Agency)
Screenshots
More Mr. Clean Commercials
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