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Industry Share of Voice - past 2 weeks
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About Netflix Super Bowl 2017 TV Commercial, 'Stranger Things Season Two: 1984'
More creatures, superpowers and Eggos lie ahead in the second season of Netflix's hit original series "Stranger Things", teased in this promo that aired during Super Bowl LI. Several months after the events of Season One, Mike (Finn Wolfhard), Dustin (Gaten Matarazzo) and Lucas (Caleb McLaughlin) team up with new characters to uncover more secrets about the Upside Down and its monstrous inhabitants. The season will debut on Netflix on Halloween 2017.
iSpot Review — February 16, 2017
Netflix took the title of most engaging Super Bowl commercial which announced the second season of its breakout hit series, Stranger Things. During the game, the teaser owned 12% of the Digital Share of Voice generated by all Super Bowl ads. The spot’s one airing during Super Bowl was enough to spark over 596.7 million Social Impressions and 439.8 thousand Social Actions, over twice that of any other Super Bowl commercial.
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Super Bowl LI Feb 5, 2017 at NRG Stadium
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