Dressed in a distinguished tuxedo and glasses, entertainer, or rather "celebration expert," Justin Bieber gives a brief lecture on the history of celebration. The high-five originates from the time of loincloths and cavemen, according to Bieber. However, it quickly transformed into the spike, which set off a train of evolution represented by football players like Rob Gronkowski. It segued into the shimmy, the shake and the shimmy-shimmy-shake, culminating with Terrell Owens, who spurred the unlimited moves. T-Mobile introduces the T-Mobile One, an unlimited data service, and Bieber offers up his own unlimited moves.

iSpot Review — September 20, 2017

T-Mobile returned to the Super Bowl for the fourth year in a row, dancing its way to having the fourth most engaging ad of Super Bowl 51. The Justin Beiber-hosted ad had a stunning social reach of nearly a half billion estimated impressions in a day’s time, resonating predominantly with a younger demographic, primarily from females aged 18-34. Dominating the wireless category, the ad garnered 99% of online views and 97% of social impressions generated by the vertical.

Advertiser Profiles
“Say Goodbye to Limits”
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Justin Bieber ... Musician, Rob Gronkowski ... Athlete, Terrell Owens ... Athlete, Annalene Luka ... Young girl in grey top and pink pants, Dexter Mayfield ... Football player #40
Dante Spinotti ... Director of Photography, Darren Foldes ... Producer, Jasper Thomlinson ... Producer, Josh Porter ... Producer, Michael Sagol ... Producer, Nick Jasenovec ... Director
Publicis (Creative Agency)

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