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T-Mobile One Super Bowl 2017 TV Commercial, '#UnlimitedMoves' Feat. Justin Bieber

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Dressed in a distinguished tuxedo and glasses, entertainer, or rather "celebration expert," Justin Bieber gives a brief lecture on the history of celebration. The high-five originates from the time of loincloths and cavemen, according to Bieber. However, it quickly transformed into the spike, which set off a train of evolution represented by football players like Rob Gronkowski. It segued into the shimmy, the shake and the shimmy-shimmy-shake, culminating with Terrell Owens, who spurred the unlimited moves. T-Mobile introduces the T-Mobile One, an unlimited data service, and Bieber offers up his own unlimited moves.

iSpot Review - September 20, 2017

T-Mobile returned to the Super Bowl for the fourth year in a row, dancing its way to having the fourth most engaging ad of Super Bowl 51. The Justin Beiber-hosted ad had a stunning social reach of nearly a half billion estimated impressions in a day’s time, resonating predominantly with a younger demographic, primarily from females aged 18-34. Dominating the wireless category, the ad garnered 99% of online views and 97% of social impressions generated by the vertical.
Advertiser
T-Mobile
Advertiser Profiles
Facebook, Twitter, YouTube
Products
T-Mobile ONE
Tagline
“Say Goodbye to Limits”
Songs - Add
Children - Justin Bieber
Mood
Funny
Hashtag
#UnlimitedMoves
Events & Venues
2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Justin Bieber ... Musician, Rob Gronkowski ... Athlete, Terrell Owens ... Athlete, Annalene Luka ... Young girl in grey top and pink pants, Dexter Mayfield ... Football player #40
Production
Dante Spinotti ... Director of Photography, Darren Foldes ... Producer, Jasper Thomlinson ... Producer, Josh Porter ... Producer, Michael Sagol ... Producer
Agency
Publicis ... Creative Agency, Initiative ... Media Agency
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