Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About T-Mobile One Super Bowl 2017 TV Commercial, '#UnlimitedMoves' Feat. Justin Bieber

Dressed in a distinguished tuxedo and glasses, entertainer, or rather "celebration expert," Justin Bieber gives a brief lecture on the history of celebration. The high-five originates from the time of loincloths and cavemen, according to Bieber. However, it quickly transformed into the spike, which set off a train of evolution represented by football players like Rob Gronkowski. It segued into the shimmy, the shake and the shimmy-shimmy-shake, culminating with Terrell Owens, who spurred the unlimited moves. T-Mobile introduces the T-Mobile One, an unlimited data service, and Bieber offers up his own unlimited moves.

iSpot Review — September 20, 2017

T-Mobile returned to the Super Bowl for the fourth year in a row, dancing its way to having the fourth most engaging ad of Super Bowl 51. The Justin Beiber-hosted ad had a stunning social reach of nearly a half billion estimated impressions in a day’s time, resonating predominantly with a younger demographic, primarily from females aged 18-34. Dominating the wireless category, the ad garnered 99% of online views and 97% of social impressions generated by the vertical.

Advertiser
Advertiser Profiles
Products
Tagline
“Say Goodbye to Limits”
Mood
Funny
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Justin Bieber ... Musician, Rob Gronkowski ... Athlete, Terrell Owens ... Athlete, Annalene Luka ... Young girl in grey top and pink pants, Dexter Mayfield ... Football player #40
Production
Dante Spinotti ... Director of Photography, Darren Foldes ... Producer, Jasper Thomlinson ... Producer, Josh Porter ... Producer, Michael Sagol ... Producer, Nick Jasenovec ... Director
Agency
Publicis Seattle (Creative Agency), Caviar (Production Company)

More T-Mobile Commercials


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