Dressed in a distinguished tuxedo and glasses, entertainer, or rather "celebration expert," Justin Bieber gives a brief lecture on the history of celebration. The high-five originates from the time of loincloths and cavemen, according to Bieber. However, it quickly transformed into the spike, which set off a train of evolution represented by football players like Rob Gronkowski. It segued into the shimmy, the shake and the shimmy-shimmy-shake, culminating with Terrell Owens, who spurred the unlimited moves. T-Mobile introduces the T-Mobile One, an unlimited data service, and Bieber offers up his own unlimited moves.
iSpot Review — September 20, 2017
T-Mobile returned to the Super Bowl for the fourth year in a row, dancing its way to having the fourth most engaging ad of Super Bowl 51. The Justin Beiber-hosted ad had a stunning social reach of nearly a half billion estimated impressions in a day’s time, resonating predominantly with a younger demographic, primarily from females aged 18-34. Dominating the wireless category, the ad garnered 99% of online views and 97% of social impressions generated by the vertical.