Super Bowl Ad Center/2017

While the players competed on the field, brands like Budweiser, Wix.com, T-Mobile, and Netflix spent millions of dollars in TV advertising to compete for the attention of Super Bowl viewers. Don’t drop the ball -- catch up on the 2017 Super Bowl commercials and see if your favorite ad was one that drove the highest digital activity throughout the game. Netflix and Budweiser both topped the list with online activity in that double digitals, but Mr. Clean and Justin Bieber made an appearance to represent the top four most digitally engaging ads.

#1

Netflix Super Bowl 2017 TV Spot, 'Stranger Things Season Two: 1984'

12.73%
Online Activity

5,064,383
Online Views

444,418
Social Actions

$5,330,097
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#2

Budweiser Super Bowl 2017 TV Spot, 'Born the Hard Way'

11.40%
Online Activity

9,103,792
Online Views

168,994
Social Actions

$9,803,567
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#3

Mr. Clean Super Bowl 2017 TV Spot, 'Cleaner of Your Dreams'

7.64%
Online Activity

4,743,363
Online Views

193,868
Social Actions

$5,300,000
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#4

T-Mobile One Super Bowl 2017 TV Spot, '#UnlimitedMoves' Feat. Justin Bieber

6.03%
Online Activity

2,539,836
Online Views

125,060
Social Actions

$10,060,194
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#5

84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'

5.64%
Online Activity

3,059,588
Online Views

116,071
Social Actions

$15,090,290
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#6

Audi S5 Super Bowl 2017 TV Spot, 'Daughter'

5.34%
Online Activity

1,851,525
Online Views

130,086
Social Actions

$10,460,194
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#7

Airbnb Super Bowl 2017 TV Spot, 'We Accept'

3.85%
Online Activity

3,766,766
Online Views

90,122
Social Actions

$5,330,097
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#8

Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy

3.19%
Online Activity

2,404,918
Online Views

24,823
Social Actions

$10,400,000
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#9

Buick Super Bowl 2017 TV Spot, 'Not So Pee Wee Football' Feat. Cam Newton

2.67%
Online Activity

1,499,448
Online Views

41,500
Social Actions

$10,461,545
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion

#10

Pirates of the Caribbean: Dead Men Tell No Tales Super Bowl 2017

2.60%
Online Activity

7,486,995
Online Views

71,665
Social Actions

$7,950,000
Est. TV Spend

N/A
Breakthrough Score

N/A
Top Emotion