iSpot Super Bowl 53 Live Blog

The live blog was compiled watching the game on CBS from the Seattle, Washington feed provided by Comcast. All information on ads and pods is preliminary. Please visit the iSpot Super Bowl 2019 Ad Center for the most up-to-date analytics.

iSpot Marketing Team 9:33 PM PST

That’s a Wrap

That’s a wrap for the Super Bowl 53 live blog but there is a lot more analysis to come. Additional numbers will be published on Twitter later tonight and you can visit the iSpot Super Bowl 2019 Ad Center for the most up-to-date information as it is processed. The Ad Age Super Bowl report will also be coming.

From all of us at iSpot, thank you for reading and have a great night!

iSpot Marketing Team 9:23 PM PST

Some Preliminary Stats for Super Bowl LIII

The Ad Report will be coming in the morning, but for those who want a taste we have some preliminary numbers to share.

As of 11 PM EDT, there were 93 Super Bowl LIII ads from 54 unique brands. This was about the same as 2018. There were 60 spots for 2019, a reduction from last year, and 33 promos, which was an increase from 2018.

Preliminary numbers forSuper Bowl 53 indicate that ads generated 48 million online views, 1.1 million social actions and over 2.9 billion estimated social impressions for Super Bowl Sunday alone. Social impressions are estimated reach from ads from shares and engagement on YouTube, Facebook, and Twitter.

These numbers are preliminary so be prepared to see updates tomorrow. Social activity will continue to occur through the night impacting standings.

Top Three Ads by Digital Share of Voice – Preliminary

  1. Verizon – The Team that Wouldn’t be Here – 11.05% DSOV
  2. Xbox – Xbox Adaptive Controller – We All Win – 7.80% DSOV
  3. Marvel – Captain Marvel – 7.35% DSOV

Top Five Spots by Digital Share of Voice – Preliminary

  1. Marvel – Avengers: Endgame
  2. Verizon – The Team that Wouldn’t be Here
  3. Xbox – Xbox Adaptive Controller – We All Win
  4. Marvel – Captain Marvel
  5. Amazon – Not Every Thing Makes the Cut

Some Other Observations

  • Amazon and the Washing Post are moving up the charts. It will be interesting to see where they are in the morning.
  • Verizon’s ad, ‘The Team That Wouldn’t Be Here’ has quickly climbed up the charts with a touching tribute to first responders. The ad has already had 6 million views and climbing.
  • Xbox’s inclusive ‘We All Win’ also won over hearts and Twitter feeds, increasing tissue sales everywhere.
  • Marvel remains the conversation driver owning one-third of DSOV (preliminary) between the two movie trailers for Capital Marvel and the Avengers.
  • Ads to look for in the morning to see how far they moved up the ranks are Bud Light’s ‘Jousting Match’ co-brand with HBO’s Game of Thrones and NFL’s ‘the 100-Year Game’, which is generating a lot of buzz.

iSpot Marketing Team 7:48 PM PST

Stats Through the First Half of Super Bowl 53

As of halftime, 76 Super Bowl LIII ads from 45 brands have generated 11.3 million online views, 545k social actions and over 1.4 billion social impressions. Some early findings:

Super Bowl Surprises

  • Marvel’s trailers are stealing the conversation, accounting for over 40% of the Digital Share of Voice (DSOV) for Super Bowl ads on game day with nearly 340 million social impressions since airing.
  • Bud Light’s Jousting, a Game of Thrones co-branded spot is climbing the charts. As of halftime, the ad was accounting for nearly 4% of the conversation with over 35k social actions and nearly 150 million social impressions.
  • Audi’s ‘Cashew’ was an early leader that’s still scoring big time. At halftime, Cashew held 7.3% of the DSOV generated by Super Bowl ads on game day. That translated into nearly 900k views just today.

Game Day Leaders:

iSpot Marketing Team 7:30 PM PST

Patriots: 13
Rams: 3
Patriots win Super Bowl 53 – regulation game play over

Third post-Super Bowl Ad Pod

That’s going to be a wrap for tracking ad pods in the live blog. We’re not done yet as we will be sharing some stats from the first half of the game shortly and we’re working on generating more for the second half. There were three ad pods in quick succession.

  • Progressive Insurance
  • FedEx
  • YouTubeTV
  • Johnson’s – Choose Gentle
  • Alita: Battle Angel
  • CBS – The World’s Best
  • CBS – Young Sheldon
  • NFL Shop

Second post-Super Bowl Ad Pod

First post-Super Bowl Ad Pod

iSpot Marketing Team 7:04 PM PST

Patriots: 13
Rams: 3
Last Play: Missed field goal – Rams

End of Game (but a lot more blog to come)

The Patriots scored another field goal leaving the Rams with about 1:12 to make two scores. With 8 seconds left a missed field goal brought Super Bowl LIII to an end. Tom Brady wins his 6th Super Bowl ring. We have a lot more to go about ads in our live blog so don’t touch that URL!

iSpot Marketing Team 6:56 PM PST

Patriots: 10
Rams: 3
Last Play: Two-minute warning – second half

27th Super Bowl Ad Pod

The Washington Post ad is going to be a hot topic. We’ve got some first half stats we can share coming soon.

iSpot Marketing Team 6:43 PM PST

Patriots: 10
Rams: 3
Last Play: Interception – Patriots will take possession

26th Super Bowl Ad Pod

We want a beer after seeing that…ad, ya, the ad.

iSpot Marketing Team 6:37 PM PST

Patriots: 10
Rams: 3
Last Play: Scoring Play – Patriots – touchdown

25th Super Bowl Ad Pod

A team got into the red zone! Amazon Alexa looks like they’ve done it again after a very successful campaign for Super Bowl 52.

iSpot Marketing Team 6:21 PM PST

Patriots: 3
Rams: 3
Last Play: Punt – Rams

24th Super Bowl Ad Pod

Will be interesting to see the social reaction to the Burger King ad. The Clydesdale horses make their annual Super Bowl appears in the 4th quarter.

iSpot Marketing Team 6:25 PM PST

Patriots: 3
Rams: 3
Last Play: Time out – Patriots

23rd Super Bowl Ad Pod

Some misty eyes brought to you by Microsoft. I think we can all agree, the black hole slot of death between the center console and the seat of a car is the worst.

iSpot Marketing Team 6:14 PM PST

Patriots: 3
Rams: 3
Last Play: End of third quarter

22nd Super Bowl Ad Pod

The 22nd ad pod featured CBS house ads, regional, and local ads.

iSpot Marketing Team 6:05 PM PST

Patriots: 3
Rams: 3
Last Play: Rams scoring play – field goal

21st Super Bowl Ad Pod

With a little more than 17 minutes of game time left – we have a tie game and no touchdowns. We like that cup in the Skechers ad, we could definitely sink that on a drive.

iSpot Marketing Team 5:56 PM PST

Patriots: 3
Rams: 0
Last Play: Patriots punt

20th Super Bowl Ad Pod

Please, if we ever meet, give us more personal space than Luke Wilson – even if you have just brushed fresh breath.

iSpot Marketing Team 5:47 PM PST

Patriots: 3
Rams: 0
Last Play: Rams punt

19th Super Bowl Ad Pod

We are guessing the DEVOUR Foods ad is getting a lot of conversation.

iSpot Marketing Team 5:48 PM PST

Patriots: 3
Rams: 0
Last Play: Patriots punt

18th Super Bowl Ad Pod

Links are updated through the 14th ad pod now in the live blog. Netflix has a visually stunning ad for Our Planet, and once again we have the robot race with the Michelob Ultra ad.

iSpot Marketing Team 5:36 PM PST

Patriots: 3
Rams: 0
Last Play: Injury timeout – Patriots

17th Super Bowl Ad Pod

Not much game play with a Patriots player injured on the field. Kia played it more safe than previous Super Bowls with their Telluride ad.

iSpot Marketing Team 5:33 PM PST

Patriots: 3
Rams: 0
Last Play: Halftime show is over

16th Super Bowl Ad Pod

The Rams will get a chance to put points on the board with the start of the second half. The Supra is back.

iSpot Marketing Team 5:24 PM PST

Patriots: 3
Rams: 0
Last Play: Halftime

Quick Update

The links through Ad Pod 9 have been updated. Maroon 5 is over and we are ready to see the second half!

iSpot Marketing Team 5:09 PM PST

Patriots: 3
Rams: 0
Last Play: Patriots take a knee – end of the first half

Halftime Thoughts and the 15th Ad Pod

It’s half time and that means Maroon 5, Travis Scott and Big Boi and special guest star Squidward will be taking center field. Adam Levine, the front man of Maroon 5, has appeared in 46 different spots. The 15th ad pod for Super Bowl LIII featured house ads for CBS, regional and local ads and an amazing NFL ad that will be sure to create a lot of buzz. The story in the game? Defense. Defense. Defense.

We will be going back to update some of the previous links. Our editorial team has been ingesting and validating the spots that have played so far. Enjoy the halftime show!

  • NFL – The 100 Year Game featuring Odell Beckham Jr, Eli Manning, Dick Butkus, Marshawn Lynch, Alvin Kamara, “Mean” Joe Green, Deion Sanders, Tony Gonzalez, Peyton Manning, Todd Gurley, Terry Bradshaw, Michael Strahan, Russell Wilson, Drew Bres, Christian McCaffrey, Orlando Pace, JuJu Smith-Schuster, Tom Brady, Saquon Barkley, Emmitt Smith, Barry Sanders, Larry Little, Ed Reed, Michael Irvin, Larry Fitzgerald, Mike Singletary, Brian Urlacher, Rob Gronkowski, Richard Sherman, Larry Csonka, Franco Harris, Jerry Rice, Von Miller, Paul Warfield, Baker Mayfield, Patrick Mahomes, Aaron Donald, Joe Montana, Jim Brown, LaDainian Tomlinson, Ndamukong Suh, Patrick Peterson, Derwin James, and Jalen Ramsey

iSpot Marketing Team 4:53 PM PST

Patriots: 3
Rams: 0
Last Play: Two-minute warning for first half

14th Super Bowl Ad Pod

Two minutes left in the first half and no touchdowns. Pretty amazing score and a great game so far. The TurboTax Live – Robochild ad also played during the pregame.

iSpot Marketing Team 4:46 PM PST

Patriots: 3
Rams: 0
Last Play: Rams punt

13th Super Bowl Ad Pod

The mint mobile ad got a – strong reaction.

iSpot Marketing Team 4:42 PM PST

Patriots: 3
Rams: 0
Last Play: Patriots punt

12th Super Bowl Ad Pod

The first ad to tug at our heart strings with the great story of Antoinette Harris. There was a lot of laughs for the Planters ads featuring the iconic Mr. Peanut.

iSpot Marketing Team 4:37 PM PST

Patriots: 3
Rams: 0
Last Play: Rams punt

11th Super Bowl Ad Pod

Tacos? Tacos? Bring me tacos! Ludacris has appeared in 17 different spots, including the Mercedes Benz ad that just aired.

iSpot Marketing Team 4:29 PM PST

Patriots: 3
Rams: 0
Last Play: scoring play – Patriots – field goal

10th Super Bowl Ad Pod

I think a certain Fortune 25 company based in Seattle is getting a lot of advertising by proxy with smart speakers getting lampooned. Play me some Funky Town!

iSpot Marketing Team 4:23 PM PST

Patriots: 0
Rams: 0
Last Play: Rams punt

Ninth Super Bowl Ad Pod

Every year Bud Light knows how to get the laughs and create memorable ads.

Eighth Super Bowl Ad Pod

Patriots: 0
Rams: 0
Last Play: End of the first quarter

The Audi ad got a lot of laughs here at iSpot. Robots are definitely a theme also with advertisers this year.

iSpot Marketing Team 4:09 PM PST

Patriots: 0
Rams: 0
Last Play: Rams punt

Seventh Super Bowl Ad Pod

Did you expect this defense brawl from these two teams? Still no score.

iSpot Marketing Team 4:01 PM PST

Patriots: 0
Rams: 0
Last Play: Patriots miss a field goal

Sixth Super Bowl Ad Pod

Is this your corn syrup? Is this your corn syrup?

Patriots: 0
Rams: 0
Last Play: Patriots call a time out

Fifth Super Bowl Ad Pod

Sarah Michelle Gellar wants you to have killer skin, along with Olay.

iSpot Marketing Team 3:51 PM PST

Patriots: 0
Rams: 0
Last Play: Patriots call a time out

Fourth Super Bowl Ad Pod

Lots of laughs on the Hyundai Shopper Service ad. They certainly nailed the pain points of life!

iSpot Marketing Team 3:46 PM PST

Patriots: 0
Rams: 0
Last Play: Rams punt to Patriots

Third Super Bowl Ad Pod

Tom Brady’s first pass was intercepted. The first possession went so fast that we stayed in the game through the first possession for the Rams.

iSpot Marketing Team 3:36 PM PST

Patriots: 0
Rams: 0
Last Play: Rams kickoff to Patriots

Second Super Bowl Ad Pod

The game has begun!

iSpot Marketing Team 3:32 PM PST

Patriots:
Rams:
Kickoff 3:30 PM PST  

Super Bowl Ad Pods Begin

Gladys Knight shows see still has it, with the 4-time Grammy winner belting out the National Anthem. She is best known for her hits Best Thing That Ever Happened To Me, Neither One Of Us, and Midnight Train to Georgia.

iSpot Marketing Team 3:25 PM PST

Patriots:
Rams:
Kickoff 3:30 PM PST  

Super Bowl Kickoff Show Begins

iSpot Marketing Team 3:14 PM PST

Patriots:
Rams:
Kickoff 3:30 PM PST  

Pregame Ad Pod 2

Nice wink to Nationwide Insurance and chicken parm from Peyton Manning.

iSpot Marketing Team 3:04 PM PST

Patriots:
Rams:
Kickoff 3:30 PM PST  

Super Bowl Kickoff Show Begins

We’re 30 minutes away from the start of Super Bowl LIII and the Pregame Kickoff Show has started. Pregame Ad Pod 1:

iSpot Marketing Team 2:15 PM PST

Patriots:
Rams:
Kickoff 3:30 PM PST  

Tim McGraw Pregame Entertainment

Featured pregame artist Tim McGraw has appeared in 20 different spots for brands such as American Express, Target, Pennzoil, and Spotify.

iSpot Marketing Team 1:30 PM PST

Patriots:
Rams:
Kickoff 3:30 PM PST  

iSpot Super Bowl 53 Live Blog – Welcome

The journey to Super Bowl LIII is complete. Sixty-four expected brands, the New England Patriots, the L.A. Rams and of course iSpot. iSpot will be live-blogging before, during, and after the big game. Follow us today to get real-time advertiser insight and information, as well as facts and figures on the brands, celebrities, and talent featured today.

For the live blog we will be watching the game on CBS from the Seattle, Washington feed provided by Comcast.

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