To paraphrase Gertrude Stein, "A Coke is a Coke is a Coke." During Super Bowl LIII, the soda giant draws together all the different kinds of people who enjoy its drinks, from astronauts to artists ... and even Sasquatches! The bottles might look alike, but the folks who enjoy them come in all shapes and sizes. The stars, chefs and farmers who crack open a can when it's hot outside might have different views and different hearts, but Coca-Cola devotes its pre-game spot to proclaiming, "Different is beautiful. And, together is beautiful, too."

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“Together Is Beautiful”
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Wieden + Kennedy Portland (Creative Agency)

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