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Attention Score
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Media Measurement
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Attention & Performance Analytics
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Engagement

About Amazon Super Bowl 2019 TV Commercial, 'Not Everything Makes The Cut' Featuring Harrison Ford

The employees at Amazon headquarters admire the kitchen's new Alexa-equipped microwave. However, one woman tells her co-worker about all the many false starts and beta tests that got them here. Like the smart toothbrush that tried playing Forest Whitaker's podcasts ... WHILE it was in his mouth. Or the bark-recognizing dog collar that inadvertently shipped a truck-full of kibble to Harrison Ford. Not to mention the hot tub featuring music-synchronized fountains that sent Ilana Glazer and Abbi Jacobson airborne. And, of course, there was The Incident: a series of worldwide blackouts accidentally caused by astronauts Scott and Mark Kelly from orbit. As Amazon reminds people, not everything makes the cut.

Advertiser
Advertiser Profiles
Mood
Funny
Agency
Lucky Generals (Agency), D1 (Creative Agency)

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