Top NFL Playoff Commercials (2016-2017 Season)

Stand-out commercials are not just reserved for the Super Bowl! Discover which ads from the NFL Playoffs drove a level of digital engagement that propelled them into the big leagues, all sparked by their TV airings. The Mobile Device, Wireless and Insurance industries took several spots in the top 10 for their virality across search, social and online video, with Apple iPhone's 'Stroll' coming in as the number one ad of the Playoffs. Check out how much digital buzz it and other brands captured with our attention analytics as well as what they spent on TV to spark it.

#1

Apple iPhone: Stroll

19.71% Online Activity
$15,026,442.80 Est. TV Spend
#2

Nationwide Insurance: Songs for All Your Sides

4.35% Online Activity
$8,193,400.49 Est. TV Spend
#3

Mountain Dew: Freak Chain

4.27% Online Activity
$1,851,748.30 Est. TV Spend
#4

TurboTax: New Job

3.86% Online Activity
$2,748,436.04 Est. TV Spend
#5

State Farm: On Fire

3.48% Online Activity
$10,352,529.53 Est. TV Spend
#6

Southwest Airlines: Wanna Get Away Sale: I Am Fenwick

2.35% Online Activity
$18,375,723.91 Est. TV Spend
#7

Pepsi: #BreakOutThePepsi: Printer

2.24% Online Activity
$8,632,635.28 Est. TV Spend
#8

Verizon: NFL Mobile: Football/Life Balance

2.21% Online Activity
$12,920,931.93 Est. TV Spend
#9

Amazon Prime: Old Friends

2.14% Online Activity
$1,522,529.62 Est. TV Spend
#10

T-Mobile: Daughter

2.07% Online Activity
$2,012,480.84 Est. TV Spend