Top NFL Playoff Commercials (2016-2017 Season)

Stand-out commercials are not just reserved for the Super Bowl! Discover which ads from the NFL Playoffs drove a level of digital engagement that propelled them into the big leagues, all sparked by their TV airings. We have the mobile device, wireless and insurance industries taking up several spots in the top 10 for their virality across search, social and online video. Check out how much digital buzz they captured with our attention analytics and what these NFL advertisers spent on TV to spark it.

#1

Apple iPhone: Stroll

7.32% Online Activity
$6,905,092.80 Est. TV Spend
#2

Nationwide Insurance: Songs for All Your Sides

6.47% Online Activity
$6,143,400.49 Est. TV Spend
#3

TurboTax: New Job

6.14% Online Activity
$2,729,706.86 Est. TV Spend
#4

Mountain Dew: Freak Chain

5.58% Online Activity
$1,851,748.30 Est. TV Spend
#5

Verizon: NFL Mobile: Football/Life Balance

3.01% Online Activity
$8,820,931.93 Est. TV Spend
#6

State Farm: On Fire

2.80% Online Activity
$6,291,854.53 Est. TV Spend
#7

Amazon: Old Friends

2.51% Online Activity
$1,522,529.62 Est. TV Spend
#8

T-Mobile: Daughter

2.46% Online Activity
$2,012,480.84 Est. TV Spend
#9

Southwest Airlines: Wanna Get Away Sale: I Am Fenwick

2.39% Online Activity
$10,254,373.91 Est. TV Spend
#10

Apple iPhone: Take Mine

2.31% Online Activity
$4,710,396.36 Est. TV Spend