Toyota RAV4 Super Bowl 2026 Pre-Release, 'Superhero Belt' [T1]

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A grandpa readies his young grandson to go on a drive, and they both excitedly step out of the house and to an older RAV4 parked on the street. The grandpa lifts the boy into a car seat and, while buckling him in, says, "Let's put your superhero belt on." Flash forward many years, and the pair goes on a trip together again. This time, the grandson, now an adult, is driving his own modern RAV4. They hop in, and the grandson looks at his grandfather with love, gently reminding him to put on his superhero belt. Follow them to their destination during Super Bowl LX on February 8, 2026.

Published
January 29, 2026
Advertiser
Toyota
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2026 Toyota RAV4
Tagline
“People Are the Destination”
Songs
None have been identified for this spot
Mood
Emotional
Events & Venues
2026 Super Bowl LX Feb 8, 2026 at Levi's Stadium
Actors - Add
None have been identified for this spot.
Characters
Kids
Agency
Saatchi & Saatchi ... Creative Agency

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