Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

#1

Mountain Dew Kickstart Super Bowl 2016 TV Spot, 'Puppymonkeybaby'

8.03%
Online Activity
38,088,588
Online Views
771,289
Social Actions
$9,640,209
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#2

Pokemon Super Bowl 2016 TV Spot, 'Pokemon 20'

5.90%
Online Activity
24,393,815
Online Views
421,882
Social Actions
$4,900,430
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#3

Heinz Ketchup Super Bowl 2016 TV Spot, 'Wiener Stampede'

5.15%
Online Activity
14,595,471
Online Views
723,246
Social Actions
$4,926,220
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#4

T-Mobile Super Bowl 2016 TV Spot, 'Restricted Bling' Featuring Drake

4.78%
Online Activity
31,861,306
Online Views
632,688
Social Actions
$10,387,605
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#5

X-Men: Apocalypse Super Bowl 2016

4.76%
Online Activity
19,064,855
Online Views
780,224
Social Actions
$4,600,000
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#6

2016 Hyundai Genesis Super Bowl 2016 TV Spot, 'First Date' Feat. Kevin Hart

4.54%
Online Activity
15,349,906
Online Views
389,072
Social Actions
$12,770,741
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#7

Doritos Super Bowl 2016 TV Spot, 'Ultrasound'

4.32%
Online Activity
9,672,541
Online Views
570,856
Social Actions
$4,803,196
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#8

Coca-Cola Mini Super Bowl 2016 TV Spot, 'Hulk vs. Ant-Man'

3.88%
Online Activity
18,953,384
Online Views
449,003
Social Actions
$10,650,934
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#9

T-Mobile Super Bowl 2016 TV Spot, 'Drop the Balls' Featuring Steve Harvey

3.87%
Online Activity
21,190,541
Online Views
435,872
Social Actions
$8,584,714
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#10

Budweiser Super Bowl 2016 TV Spot, 'Give a Damn' Featuring Helen Mirren

3.68%
Online Activity
25,542,153
Online Views
518,005
Social Actions
$9,100,000
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion