Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Doritos Super Bowl 2016 TV Commercial, 'Ultrasound'
Turns out the apple really doesn't fall too far from the tree. While munching on some Doritos during his wife's ultrasound, a man realizes his nearly newborn baby has his same penchant for Doritos as it twists and maneuvers in the womb towards the chip. Fed up, the mother chucks the chip across the room, unintentionally inducing labor to the horror of all involved.
iSpot Review — February 8, 2016
Super Bowl Veteran Doritos' hilarious "Ultrasound" commercial came in 10th place with 3.5% of the Digital Share of Voice on game-day. The spot, which goes from ultrasound to delivery room thanks to Doritos, aired in the 1st quarter of the game and generated over 136K social actions and 250K organic views.
Advertiser
Products
Tagline
“For the Bold”
Songs
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Mood
Funny
Super Bowl Commercial
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
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None have been identified for this spot
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