Pokemon celebrates its 20th anniversary with a Super Bowl 50 spot that focuses on a mantra to inspire and unite people all over the world through a chain of events. Young children, chess aficionados and even football players all adhere to the same mindset: "I can do this." The message continues: Pikachu, Charizard are ready, so be prepared like no one ever was. Can you be defeated? Bring your Poké Ball to battle, it's time to train for greatness. Train on.
iSpot Review — February 8, 2016
Pokemon, the leader of the pre-game ads. dropped to 8th place for digital engagement on game-day. Its ad, "Pokemon 20," came out with close to 4% digital share of voice and over 1.4 million earned online views.