Pokemon celebrates its 20th anniversary with a Super Bowl 50 spot that focuses on a mantra to inspire and unite people all over the world through a chain of events. Young children, chess aficionados and even football players all adhere to the same mindset: "I can do this." The message continues: Pikachu, Charizard are ready, so be prepared like no one ever was. Can you be defeated? Bring your Poké Ball to battle, it's time to train for greatness. Train on.

iSpot Review — February 8, 2016

Pokemon, the leader of the pre-game ads. dropped to 8th place for digital engagement on game-day. Its ad, "Pokemon 20," came out with close to 4% digital share of voice and over 1.4 million earned online views.

Advertiser
Advertiser Profiles
Tagline
“Train On.”
Songs - Add
None have been identified for this spot
Mood
Active
Scene Location
Rio de Janeiro
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
None have been identified for this spot
Characters
Agency
Omelet (Agency), Leo Burnett Worldwide (Creative Agency), Deutsch, Inc. (Digital Agency)

More Pokemon Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top