Helen Mirren, an uncensored British lady, tells viewers that drunk drivers are oxygen-wasting cowards whose brains would be rejected if donated to science. This Super Bowl 50, Budweiser encourages viewers to "give a damn" about not only their lives but also those of others.

iSpot Review — February 7, 2016

Budweiser's Super Bowl "Give A Damn" spot, came in 6th place for the top performing ad on game-day. The commercial featured Helen Mirren scolding drunk drivers and encouraging responsible drinking and earned over 4.7% of the Digital Share of Voice with over 600K organic views and close to 100K social actions.

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None have been identified for this spot
Mood
Funny
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Helen Mirren ... Actor/Actress
Agency
Anomaly (Agency), FCB Chicago (Creative Agency), AKQA (Digital Agency), Vizeum (Media Agency)

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