Helen Mirren, an uncensored British lady, tells viewers that drunk drivers are oxygen-wasting cowards whose brains would be rejected if donated to science. This Super Bowl 50, Budweiser encourages viewers to "give a damn" about not only their lives but also those of others.
iSpot Review — February 7, 2016
Budweiser's Super Bowl "Give A Damn" spot, came in 6th place for the top performing ad on game-day. The commercial featured Helen Mirren scolding drunk drivers and encouraging responsible drinking and earned over 4.7% of the Digital Share of Voice with over 600K organic views and close to 100K social actions.