Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Budweiser Super Bowl 2016 TV Commercial, 'Give a Damn' Featuring Helen Mirren

Helen Mirren, an uncensored British lady, tells viewers that drunk drivers are oxygen-wasting cowards whose brains would be rejected if donated to science. This Super Bowl 50, Budweiser encourages viewers to "give a damn" about not only their lives but also those of others.

iSpot Review — February 7, 2016

Budweiser's Super Bowl "Give A Damn" spot, came in 6th place for the top performing ad on game-day. The commercial featured Helen Mirren scolding drunk drivers and encouraging responsible drinking and earned over 4.7% of the Digital Share of Voice with over 600K organic views and close to 100K social actions.

Advertiser
Advertiser Profiles
Products
Songs - Add
Mood
Funny
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Helen Mirren ... Actor/Actress
Agency
Anomaly (Agency), FCB Chicago (Creative Agency), AKQA (Digital Agency)

More Budweiser Commercials


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