Top 2016 Super Bowl Commercials

The numbers are in! On game day, the top performing Super Bowl 50 ad by Digital Share of Voice* was Mountain Dew’s unlikely “Puppymonkeybaby." The unforgettable hybrid creature clawed its way to 1st place with a clear win above its competition, earning the most social actions and over 2 million earned online views. Hyundai’s “First Date” snagged 2nd place by featuring the ultimate helicopter parent played by Kevin Hart, while T-Mobile’s “Drop the Balls” ad took 3rd place when Steve Harvey got it wrong again. Notably absent from this year’s top Super Bowl ads is Budweiser, who dropped to 6th place after ditching the lovable puppies that earned them the number two top performing spot in last year’s Super Bowl.

#1

Mountain Dew Kickstart Super Bowl 2016 TV Spot, 'Puppymonkeybaby'

11.58%
Online Activity
2,257,370
Online Views
323,807
Social Actions
$5,457,446
Est. TV Spend
#2

2016 Hyundai Genesis Super Bowl 2016 TV Spot, 'First Date' Feat. Kevin Hart

7.00%
Online Activity
2,603,784
Online Views
96,551
Social Actions
$9,137,559
Est. TV Spend
#3

T-Mobile Super Bowl 2016 TV Spot, 'Drop the Balls' Featuring Steve Harvey

5.47%
Online Activity
96,015
Online Views
233,591
Social Actions
$4,710,838
Est. TV Spend
#4

Budweiser Super Bowl 2016 TV Spot, 'Give a Damn' Featuring Helen Mirren

4.60%
Online Activity
622,427
Online Views
151,815
Social Actions
$9,100,000
Est. TV Spend
#5

2017 Hyundai Elantra Super Bowl 2016 TV Spot, 'Ryanville'

4.54%
Online Activity
2,008,044
Online Views
36,480
Social Actions
$4,829,781
Est. TV Spend
#6

T-Mobile Super Bowl 2016 TV Spot, 'Restricted Bling' Featuring Drake

4.11%
Online Activity
986,434
Online Views
100,905
Social Actions
$9,504,648
Est. TV Spend
#7

Doritos Super Bowl 2016 TV Spot, 'Ultrasound'

3.54%
Online Activity
250,895
Online Views
132,405
Social Actions
$4,737,998
Est. TV Spend
#8

Beyonce Super Bowl 2016 TV Spot, 'Formation World Tour'

3.50%
Online Activity
37,755
Online Views
151,553
Social Actions
$2,451,203
Est. TV Spend
#9

Heinz Ketchup Super Bowl 2016 TV Spot, 'Wiener Stampede'

3.46%
Online Activity
460,039
Online Views
113,973
Social Actions
$4,900,392
Est. TV Spend
#10

Pokemon Super Bowl 2016 TV Spot, 'Pokemon 20'

3.40%
Online Activity
1,475,427
Online Views
30,529
Social Actions
$4,900,000
Est. TV Spend
Back to top