Top 2016 Super Bowl Commercials

The numbers are in! On game day, the top performing Super Bowl 50 ad by Digital Share of Voice* was Mountain Dew’s unlikely “Puppymonkeybaby." The unforgettable hybrid creature clawed its way to 1st place with a clear win above its competition, earning the most social actions and over 2 million earned online views. Hyundai’s “First Date” snagged 2nd place by featuring the ultimate helicopter parent played by Kevin Hart, while T-Mobile’s “Drop the Balls” ad took 3rd place when Steve Harvey got it wrong again. Notably absent from this year’s top Super Bowl ads is Budweiser, who dropped to 6th place after ditching the lovable puppies that earned them the number two top performing spot in last year’s Super Bowl.

#1

Mountain Dew Kickstart Super Bowl 2016 TV Spot, 'Puppymonkeybaby'

11.58% Online Activity
2,257,370 Online Views
323,807 Social Actions
$5,457,446 Est. TV Spend
#2

2016 Hyundai Genesis Super Bowl 2016 TV Spot, 'First Date' Feat. Kevin Hart

7.00% Online Activity
2,603,784 Online Views
96,551 Social Actions
$9,137,559 Est. TV Spend
#3

T-Mobile Super Bowl 2016 TV Spot, 'Drop the Balls' Featuring Steve Harvey

5.47% Online Activity
96,015 Online Views
233,591 Social Actions
$4,710,838 Est. TV Spend
#4

Budweiser Super Bowl 2016 TV Spot, 'Give a Damn' Featuring Helen Mirren

4.60% Online Activity
622,427 Online Views
151,815 Social Actions
$9,100,000 Est. TV Spend
#5

2017 Hyundai Elantra Super Bowl 2016 TV Spot, 'Ryanville'

4.54% Online Activity
2,008,044 Online Views
36,480 Social Actions
$4,829,781 Est. TV Spend
#6

T-Mobile Super Bowl 2016 TV Spot, 'Restricted Bling' Featuring Drake

4.11% Online Activity
986,434 Online Views
100,905 Social Actions
$9,504,648 Est. TV Spend
#7

Doritos Super Bowl 2016 TV Spot, 'Ultrasound'

3.54% Online Activity
250,895 Online Views
132,405 Social Actions
$4,737,998 Est. TV Spend
#8

Beyonce Super Bowl 2016 TV Spot, 'Formation World Tour'

3.50% Online Activity
37,755 Online Views
151,553 Social Actions
$2,451,203 Est. TV Spend
#9

Heinz Ketchup Super Bowl 2016 TV Spot, 'Wiener Stampede'

3.46% Online Activity
460,039 Online Views
113,973 Social Actions
$4,900,392 Est. TV Spend
#10

Pokemon Super Bowl 2016 TV Spot, 'Pokemon 20'

3.40% Online Activity
1,475,427 Online Views
30,529 Social Actions
$4,900,000 Est. TV Spend

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