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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About T-Mobile Super Bowl 2016 TV Commercial, 'Restricted Bling' Featuring Drake
Suits approach Drake while he's filming the "Hotline Bling" music video in the yellow box to pitch some changes to the song. Maintaining his creative integrity, Drake accommodates their caveats and changes since they won't ruin the song at all. He even lets the executives dance in the box.
iSpot Review — February 7, 2016
T-Mobile's "Restricted Bling" Super Bowl commercial came in fifth place amongst the top performing ads on game-day. The spot was pre-released before the big game and came into game day as one of the most watched early releases of Super Bowl 50. Airing in the 4th quarter, the spot generated 5% of the Digital Share of Voice giving T-Mobile two spots in the top 5 highest performing Super Bowl ads of 2016.
Advertiser
Products
Tagline
“The Un-Carrier”
Songs
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Phone
1-800-TMOBILE
Ad URL
Mood
Funny
Hashtag
Super Bowl Commercial
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors
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Agency
Publicis Seattle (Agency), Publicis Kaplan Thaler (Creative Agency), MRY (Digital Agency)
Screenshots
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